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So, they're saying Lady Liberty stinks?!
When DeVito/Verdi added the Duane Reade account some weeks back, there were those who believed that the iconic and ubiquitous New York drugstore chain didn't need a brand image campaign and was probably better off without one. Judging from this ad, they were right. She smells like freedom, people! Or, at the very worst, like chili-dogs and nachos from the Liberty Island snack bar. Where are these mooks from, Canada? —Posted by David Gianatasio |
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July 14, 2009 in DeVito/Verdi, Gianatasio | Permalink |
Comments
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With all due respect David, I don't see many people thinking that Duane Reade implies the Statue Of Liberty "stinks" with this ad.
Posted by: Paul S. | Jul 15, 2009 10:24:20 AM
I live in New York, and let me tell you, there are some foul stenches coming from the sewers and subways. Not that I don't love New York, but the city could use a little deodorant.
Posted by: Brendan | Jul 15, 2009 11:26:31 AM
Uh, yeah. About that post. Yes - I think your assessment is correct. I suspect they were banking on the SOL as an icon for NY, which it clearly isn't.
And, as an aside - Canadians aren't that stupid thanks. At least we can spell toque.
Posted by: Scratch | Jul 15, 2009 11:45:05 AM
I used to live in NYC and Duane Reade sucked.. Any branding these guys do is better then nothing.
Posted by: JB | Jul 15, 2009 1:04:41 PM
The only foul stenches in NYC is this ridiculous attempt at creative. This agency is dead.
Posted by: DuhFacts | Jul 16, 2009 2:22:46 PM
this ad is simply a winner
Posted by: jealous | Jul 18, 2009 10:52:46 AM
