Sports stars line up to be Federer's fanboys

Nike has gotten pretty good at the quick-turnaround ads for major sports events, the most recent of which was Roger Federer's record-breaking 15th Grand Slam win this weekend. The charming homage shown above features an athletic A-list that only Nike could muster: Tiger Woods, Michael Jordan, John McEnroe, Serena Williams and, of course, the dethroned-but-deferential Pete Sampras. I'm guessing that Andy Roddick would have been happy to make an appearance too, if he hadn't been busy fending off Federer in a showdown that lasted longer than a Francis Ford Coppola movie.

Posted by David Griner

July 6, 2009 in Griner, Nike, Tennis, Wieden + Kennedy, Wimbledon | Permalink

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As a fanatical tennis player that line at the end really put a smile on my face.

Now do the right thing Sports Illustrated and finally give him Sportsman of the Year.

Posted by: Bill | Jul 6, 2009 12:22:52 PM

with all the talent, you'd think they could put more than 5 minutes into working on that ad

Posted by: dusty bottoms | Jul 6, 2009 1:03:42 PM

This ad was done internally by Nike. Not by Wieden.

Posted by: mark Fitzloff | Jul 7, 2009 12:25:46 AM

nice posting. nike is a good brand. i like it very much.

Posted by: custom sticker printing | Jul 7, 2009 1:34:44 AM

i think he deserved what the other players said to him, in my opinion he is the most talented tennis player and it is good when other like sampras congratulate him

Posted by: drew | Jul 10, 2009 12:24:55 AM


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