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Westwood College jazzes up career training
These ads from Cactus for Westwood College aren't your typical continuing-education spots. The backgrounds constantly change while the protagonists remain in the middle of the screen—a technique the agency calls a "visual metaphor" that supposedly emphasizes that to get the best jobs, applicants need the best backgrounds. It kind of made me dizzy. According to the ads, the school offers degrees in design, healthcare, technology, business and construction management. I don't really trust career-training ads that don't tout programs in refrigeration or driving the big rigs. Even in a recession, folks like their milk frosty-cold and delivered to supermarkets in trucks with happy cows prancing on the side. Also, I'm not sure I'd hire Westwood grads. It seems like every time they land a job, they're immediately dissatisfied and seek employment elsewhere. —Posted by David Gianatasio |
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July 1, 2009 in Cactus, Education, Gianatasio, Westwood College | Permalink |
Comments
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I applaud them for the fact that they didn't send you "the agency version". Legal, mandatories, profuse bullet points. Name any agency out there that isn't too chickenshit to send you a pizza spot without price points.
Posted by: Not Bad | Jul 1, 2009 11:16:21 AM
That school employs deceiving "criminals"
http://www.jameshoyer.com/problem_westwood.html
http://www.youtube.com/watch?v=2MhlgS1RgA4
Posted by: Christian | Jul 1, 2009 1:43:53 PM
Westwood doesn't even hire their own visual communication graduates to create their advertisements? What does that say about us? We're not qualified? Of course we're not because they hire teachers to teach programs they have never used before. I WANT MY MONEY BACK!!!!!
Posted by: Effin Ashamed! | Jul 1, 2009 1:47:10 PM
Career training should be treated as an opportunity that can be fun at times but still involves hard work.
Posted by: Career Training | Jul 2, 2009 3:37:11 PM
