Ads urge Brazilians to urinate in the shower

Peeing in the shower is shameful no more. In fact, it's encouraged and even celebrated in this colorful, animated PSA from F/Nazca Saatchi & Saatchi in Brazil. The "Xixi no banho" ("Pee in the bath") campaign is all about water conservation. Brazil hopes its multitasking citizens will save thousands of liters of water a year by flushing the toilet less. Via Osocio.

—Posted by Tim Nudd

See also:
Only Brazil would invent urinal soccer
Newspaper's urinal mirrors deliver 'the truth'

August 4, 2009 in Brazil, Nudd, PSAs, Saatchi & Saatchi | Permalink

Comments

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WHAT. is going on here.
Reminds me of Huffington Post's '9 weirdest PSA's ever' :


http://www.huffingtonpost.com/2009/02/23/the-nine-weirdest-psas-ev_n_168365.html

So bizarre, thanks for sharing!

Posted by: KMart | Aug 4, 2009 12:50:29 PM

Sweet! I'm sending this to my girlfriend. Vindicated at last. (Although the mold growing in the shower is a bit disturbing.)

Posted by: Bob | Aug 4, 2009 2:02:24 PM

Fantástia a capanha!!! Animação foda, texto bem trabalhado e posiconamento bem definido. Genial!

Posted by: Rafael | Aug 4, 2009 3:27:16 PM

Finally, I shall feel no shame. I'm not doing anything wrong, I'm saving the WORLD!!! Then again, ewww.

Posted by: doozie | Aug 4, 2009 4:50:47 PM

Gross. Isn't there a Seinfeld episode about this?

Posted by: liz | Aug 5, 2009 11:02:01 AM

Been doing this for Years aleady. Good to know one has been ahead of their time for many Years!

Posted by: James | Aug 6, 2009 3:40:43 PM

It's kind of bizarre. I don't like the ad myself, besides if people start peeing in the shower the bathrooms are going to stink. Man, They're gonna stink!
There is the so called "ecoflush", a flush with two buttons supposed to be ecologically correct - one for # 1: a three-liter flush, another one for # 2: with a six-liter flush.
Maybe the ad could advertise this new ecoflush, it could turn out to be much cheaper in case of a joint venture with the vendor.
That's just my point of view.

Posted by: Roberto | Sep 1, 2009 9:22:48 AM


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