British sausage maker grilled over racy ads
The U.K.'s Ad Standards Authority, which must never sleep, has its hands full dealing with Mattesson's smoked sausages. The brand is all about the innuendo, as the spot above (running on its Web site) demonstrates. Now, the ASA has cautioned parent company Kerry Foods against continuing to air cheeky radio ads for Mattesson's while children are listening. (Click the audio embed below to hear one of the spots. Scripts for all four off-color ads are here.) The ads ask listeners where they'd like to "stick it," referring to the sausages, a choice of phrase that spawned 21 complaints from offended listeners. The ASA agreed that such innuendo was inappropriate for children, but otherwise agreed with Kerry Foods that the ads were meant to be light-hearted and probably wouldn't cause "serious offense." In other words, if you are seriously offended, the ASA is telling you where to stick it. —Posted by David Kiefaber See also: |
|
August 17, 2009 in Controversy, Europe, Kiefaber, Mattesson's | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
my first thought was to compare them to the quizno's ads. "stick it in me"
Posted by: Geoffrey | Aug 17, 2009 2:59:08 PM
