Dokken battles chicken for Norton anti-virus

Did the Family Guy manatees write this set of ads for Norton's 2010 anti-virus software? Because using '80s band Dokken and a chicken to illustrate how viruses attack your hard-drive may be the most random metaphor I've ever seen. That Dokken air-humps the chicken until it explodes in the spot above wasn't too surprising, but the chicken pulling a switchblade on them in the spot below caught me off guard, though it too supports my manatee hypothesis. (There's also this third Dokken/chicken spot, as well as another series with street fighter Kimbo Slice.) Oddly enough, the least random thing about this campaign is Dokken, who had a comeback album last year that critics liked, although the accompanying tour must not have gone well if they're doing shit like this now.

—Posted by David Kiefaber

September 10, 2009 in Kiefaber, Norton, Technology | Permalink

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The quirky set up was slightly promising. The first pay off made me groan.

A headless piece of meat with a switchblade is more entertaining.

Posted by: Brett | Sep 10, 2009 9:53:33 AM

Like the set up. Dokken is hilariously random. But the a raw chicken oozing with salmonella and other oogie germs? It's gross, distracting and just doesn't quite do it for me. There had to have been better ideas in the mix at some point.

Posted by: doozie | Sep 10, 2009 3:06:00 PM

I think this is pretty well done and funny. The chicken looks comical and helpless to me.

Posted by: jay | Sep 10, 2009 3:57:30 PM

And now for a YouTube video CAGE MATCH! Here's the fight card...

Trend Micro, the young challenger, is going for the quick knockout - spoofing Norton and McAfee engineers and their resource heavy products.

So it's a "2 against 1" fight: Dokken/KimboSlice (www.Youtube.com/Norton)
vs.
The Porn Airbag Kid (www.YouTube.com/fearlessweb)

So far, in 2 weeks in Norton has about 200k total views across multiple videos, while the Trend Micro "Airbag Kid" already has 41,900 views in its first 24 hours.

May the best video(s) win!

Posted by: Greg Gotts | Sep 22, 2009 7:49:39 PM


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