Serena's bad temper will star in Tampax ads
Serena Williams needn't worry about losing endorsement deals after threatening to force-feed a tennis ball to a lineswoman at the U.S. Open. Procter & Gamble just signed her up for a brand-new Tampax campaign. According to the press release, "Williams will be featured in a series of playful, lighthearted advertisements and online videos. In each piece, Williams defeats Tampax's Mother Nature character, who tries to deliver her 'monthly gift' in an unsuccessful attempt to throw Williams off her game—on and off the tennis court." She doesn't defeat Mother Nature so much as fire tennis balls at her, which is more believable now than it might have been a month ago. This deal was clearly in the works before the Open, and Serena's actions actually suit Tampax's ad themes of empowerment fairly well. The campaign is part of the brand's larger commitment to celebrating women who "live life on their own terms every day." |
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September 22, 2009 in Celebrity endorsements, Nudd, Procter & Gamble, Tampax, Tennis | Permalink |
Comments
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If that were a white tennis player hitting a ball at 100 mph at a black person it be the most racist thing ever.
Posted by: Fact | Sep 23, 2009 11:40:17 AM
But it's not.
Posted by: doozie | Sep 23, 2009 5:40:33 PM
Just because it's not don't make it right.
Posted by: obama | Sep 24, 2009 8:20:30 AM
The point is that this isn't about race. Why go there?
Posted by: doozie | Sep 25, 2009 12:19:26 PM
