Aussies go bananas for condom campaign
Sometimes, a banana is just a banana. For the AIDS Council of New South Wales in Australia, however, it's the centerpiece of a safe-sex campaign encouraging gay men to "go bananas for condoms." International sportswear label teamm8 is the launch partner for the effort, which uses the tagline, "Slip it on." I think there's a double meaning there. Wait ... nah, I don't get it. Contrast this with recent similarly themed campaigns: the cell phones wrapped in condoms from the U.S. ("Practice safe text!") and that "quickies" blitz from Switzerland ("Too quick to think of condoms?"). Those had their charms, but the goofy Warhol-esque imagery and double-entendre-laden copy in the Aussie push seem especially good-humored and self-aware. Anyone who takes offense or disagrees with the bananas approach can split. Via The Inspiration Room. —Posted by David Gianatasio Previously on AdFreak: |
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October 5, 2009 in AIDS, Australia, Gianatasio, PSAs | Permalink |
Comments
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I think the double meaning/pun you were looking for was 'Slip it on' as opposed to 'Slip on it' - bananas being slipped on in comedy scenes yaddah yaddah.
Very subtle - almost invisible.
Posted by: Tom Heginbotham | Oct 5, 2009 10:19:49 AM
This types of campaign are really necessary to make aware people from the use of condoms and tell them that how much useful the condom is.
Posted by: Joseph Watson | Oct 12, 2009 4:49:09 AM
