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Brewer's ad turns Snow White into Ho White
A new ad from Australia's Jamieson Brewery shows a whole different side of Disney's Snow White. They've turned her into "Ho White," a floozy who lounges around naked in bed, blowing smoke rings, next to her brood of shag-mates, the Seven Dwarfs. See the full ad here. Created by an agency called The Foundry, the ad is part of a campaign that positions the brewer's raspberry ale as "Anything but sweet." According to Sydney's Daily Telegraph, the dwarfs were given new names like Filthy, Smarmy and Randy. We wouldn't know, because The Foundry has pulled the campaign materials off its Web site after admitting, somewhat ominously, that the agency had "a little bit of contact" with Disney about the ad. |
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October 16, 2009 in Alcohol, Australia, Controversy, Disney, Nudd | Permalink |
Comments
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Were they really surprised to be contacted by Disney?
Posted by: Herbert | Oct 17, 2009 11:26:46 PM
While the ad is very clever, I'm not surprised that they had to pull this ad. Disney is far too large a company to let anyone use it's characters in an unlicensed way, especially if the use defames the character. I'm surprised that any advertising agency would risk using copyrighted materials, especially the property of a giant like Disney.
Posted by: Jessica | Oct 19, 2009 4:10:36 PM
When the dwarfs sobered up, they realized that Snow White really looked like Courtney Love.
Posted by: Angie | Oct 20, 2009 3:42:11 AM
Jessica,
Disney doesn't own Snow White, it's not their character to protect. It's their specific rendition of Snow White which would be at issue, and that gets into whether the ad is satire or parody, which falls into Fair Use issues.
Posted by: Chris | Nov 4, 2009 6:18:44 PM
Wow dude, that looks like a LOT of fun!
RT
www.private-web.se.tc
Posted by: John Woods | Nov 4, 2009 6:19:08 PM
Snow white pariodies are old hat. Warner bros did an animated parody in 1943 called Coal Black and de Sebben Dwarfs (using african characters).
Posted by: Nick | Nov 5, 2009 7:25:42 AM
