EA gets a 12-year-old to write latest TV spot

Spore-hero

EA Games has gotten a 12-year-old British boy to script its newest ad for the game Spore Hero. See the commercial here. I thought 6-year-olds made all video-game ads, but cheap shots are my thing, so I feel better after saying that. The lad (do they still call them that in England?) is named Blake Simons, and he tells Brand Republic: "It was great fun bringing the advert to life, and I'm really looking forward to seeing it on TV." Frankly, that's better than half the quotes I read from fully grown adults in ad-industry press releases. Simons continues: "I'd definitely like to do more directing." He's not old enough to drive, and he already wants to direct! That brat will go far in this business, for sure.

—Posted by David Gianatasio

October 9, 2009 in Electronic Arts, Europe, Gianatasio, Video games | Permalink

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Blake Simon now holds the record for the youngest copywriter in the world to have his work destroyed by a giant corporation.

Posted by: mark | Oct 9, 2009 3:49:35 PM

That is really awesome. I am very impress with the child. Too good.

Posted by: tarjeta r4 para nintendo ds | Oct 10, 2009 9:16:29 AM

I didn't find anything spectacular about the spot.

Posted by: A.B. | Oct 11, 2009 2:18:39 AM

EA makes great video games, particularly for the XBox. I don't know about this ad, though.

Posted by: Sheila | Oct 11, 2009 6:44:47 PM

It is nice and glad to see that.....A twelve years old boy written the whole script. I know the next generation is really awesome.

Posted by: seo | Oct 13, 2009 12:50:48 AM

Wow....it's really amazing....This generation ruin us.

Posted by: Entertainment | Nov 19, 2009 2:14:26 AM


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