Hold on to your hairpiece with Stimorol gum

This spot by Ogilvy in Cape Town, South Africa, for Stimorol "Air Rush" gum manages to transcend its hackneyed office-humor setup through sheer unabashed silliness. The new employee's finger-pistol bit as he quips, "I'll see you cats later" and walks away, is almost a misstep. But then he does it again! Once = bad idea. Twice = brilliantly stupid! And a bit creepy, as the move vaguely suggests he might return later with mayhem in mind. Still, it channels just enough Monty Python-meets-David Lynch to work. I'm not sure what the big deal is about his hairdo. My hair usually looks like that even when I'm not chewing the gum. Via AdPunch.

—Posted by David Gianatasio

October 29, 2009 in Africa, Gianatasio, Gum, Ogilvy | Permalink