Hot women fix the world in Italian jeans ads

Meltin-pot

Those wacky Italians. First, they mix drinking and driving for Skoda cars. Now, they toss together political themes, surreal imagery, lots of scantily clad hotties and one denim-wearing doofus in a campaign for Meltin'Pot jeans and apparel. See the three ads here, by ad agency Armando Testa in Turin. Some of the women appear to be nurses who travel around in a futuristic ambulance-train. If they show up when you call 911, then you've got an emergency. Others wear pig masks and garters as pig-money falls from the sky. How liberating! A bunch of them live in a big condo and pose in their underwear for the pizza guy. He's going to need more than 30 minutes. His clothes don't look so special, so it's probably wise to distract readers from the product as much as possible. Via Ads of the World.

—Posted by David Gianatasio

October 12, 2009 in Apparel, Europe, Gianatasio | Permalink

Related Posts with Thumbnails

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.



These make the Benetton from several years ago look milder than potato soup.

Posted by: Joseph Zuccaro | Oct 12, 2009 10:21:16 AM

More like this, please.

Posted by: Mr. Fabulous | Oct 12, 2009 3:42:31 PM

Political themes, surreal imagery, scantily clad hotties and a denim-wearing doofus are tossed together in a campaign for Meltin’Pot jeans.

Posted by: jeux r4 ds | Oct 13, 2009 1:02:00 AM

I don't think the last one is a "big condo." It rather looks like a brothel to me.

Posted by: Rebecca Cullers | Oct 13, 2009 8:15:27 AM


Post a comment





The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.

 
© 2009 Nielsen Business Media, Inc. All rights reserved.
Terms Of Use and Privacy Policy.