Learn about Kraken rum's beastly namesake
Conflated mythologies are the latest fashionable mixer in liquor advertising. From John Jameson's recent bout of drinking and diving to Dos Equis' Most Interesting Man in the World, imaginative histories are popping up all over. In the same vein, New York agency Dead As We Know It has created a delightful campaign for The Kraken Spiced Rum that fills us in on some of the more fraudulent details of the Kraken sea creature's storied mythology. The three main spots, posted here, prove that someone actually reads those word-a-day calendars. You can also check the site, where you'll eventually be able to acquire a book of the Kraken's mythology. The copy manages to be highly amusing and somehow tastefully done. After all, if this were DDB for Bud, they'd manage to work in some joke about your Ass Kraken. Now, there's a beast I'd rather not encounter. —Posted by Rebecca Cullers Previously on AdFreak: |
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October 26, 2009 in Alcohol, Cullers, Dead As We Know It, Kraken | Permalink |
Comments
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The real question is how is anyone after listening to the guy's voice in these ads going to be able to ask for Kraken rum without giggling?
Posted by: Funny Promos Blogger | Oct 26, 2009 2:23:42 PM
Really nicely done. Love the website too.
Posted by: Captain Morgan | Oct 26, 2009 2:23:58 PM
Kind of like the Jameson's campaign, but much more creative and cost effective.
Posted by: Woah | Oct 26, 2009 2:42:21 PM
