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Sleevie helps you look great ... and do good
This week's honors for best fictitious brand go to the Sleevie, a garment whose capacious sleeves make it easier to expose your arm and thus donate blood. Looking like something an especially fashion-challenged Franciscan monk might wear, it's presented in a bogus infomercial by Austin, Texas, agency Door Number 3. "You want to donate blood, but rolling up you sleeves can be a real pain," says a voiceover, as we're shown the Sleevie as the solution to this age-old problem. The non-bogus idea here is to drum up blood donations to the Blood Center of Central Texas. —Posted by Mark Dolliver Previously on AdFreak: |
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October 16, 2009 in Dolliver, Infomercials, Parody, Snuggie | Permalink |
Comments
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I really think this Sleevie garment is unnecessary. I don't think people are going to buy it only for blood donation. And what the actors do in the ad are not compelling at all...
Posted by: Josie | Oct 18, 2009 2:25:43 PM
