TBWA goes overboard for Jameson whiskey
Dos Equis' Most Interesting Man in the World had better move over and make room for John Jameson! TBWA\Chiat\Day in New York goes the historical namesake/founder route in what's billed as the first-ever TV ad for the venerable Irish whiskey. Johnnie Walker recently played the history card, too, but that ad was like 90 minutes long. Jameson's narrative takes 30 seconds, so barflys won't have to look up from their drinks very long to take in the plot. J.J. leaps overboard to rescue a barrel of spirits that's broken loose and slipped beneath the waves. The brogue's thick, the action's tense, and that squid puts Dentyne's fetid sushi roll to shame. This spot could almost double as an alcohol-awareness PSA if Jameson hadn't surfaced at the end. I'll say it anyway: Don't drink and dive! —Posted by David Gianatasio Previously on AdFreak: |
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October 22, 2009 in Alcohol, Gianatasio, Jameson, TBWA | Permalink |
Comments
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I like it. Really well done. Saw it twice last night on TV and each time I watched it from start to finish.
Posted by: An ad guy | Oct 22, 2009 11:39:34 AM
This is O.K. The strategy has been done to death, but the execution is good. It lacks a compelling, dynamic story that really brings the viewer in though. So it's O.K.
Unfortunately it's pretty much par for course for Chiat NY. They have completely lost all their creative prowess. Quite clearly time for a creative revamp, yet again.
Posted by: Fair | Oct 22, 2009 11:56:03 AM
Couldn't agree more, this ad does go a bit overboard!
http://www.digressionsofanadman.com/2009/10/jameson-falls-off-boat.html
Posted by: dm423 | Oct 22, 2009 1:45:30 PM
This would be a much more interesting spot and concept if he drowned, but the creatives at Chiat NY are too stupid to understand that.
Posted by: Bland as the day is long | Oct 22, 2009 5:31:45 PM
LOL, Gianatasio: "don't drink and dive."
Posted by: Sourie | Oct 23, 2009 4:31:17 PM
