13,750-square-foot iPod board goes missing
A gargantuan iPod Touch billboard disappeared from its scaffolding in Boston this week. The 13,750-square-foot wall of a Planet Self-Storage building is showing its whale mural underneath for the first time since 2007 (that's two years of oversized Apple banners). No one seems to know why the ad so suddenly disappeared, but it might be related to the fact that the state's Outdoor Advertising Board has been calling it illegal for a while. You see, rules for giant wall ads like this require that the building owner sell the product being advertised. Planet Self-Storage sells iTunes gift cards (why?) but not iPods or any other iProducts. (Lots of Apple products might be self-stored inside, of course.) The Boston Globe's take is that the billboard's illegality was generally overlooked by the mayor's office. Maybe PETA elves took the banner down in an effort to save the whales.
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November 13, 2009 in Apple, Controversy, Knapp | Permalink |
Comments
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You should check the back wall of my house :-)
Posted by: GuerrillaComm | Nov 13, 2009 10:29:57 AM
the whale wall is a lot nicer to look at every morning anyways. i'm glad it's gone.
Posted by: byahhh | Nov 14, 2009 11:28:56 AM
Wow. I would hate seeing that for two years.
Posted by: Chris | Nov 14, 2009 11:36:21 AM
The whales were always cool, but I enjoyed the ever-changing iPod ads.
Regardless, at least it's not simply an ugly, dirty wall.
Wasn't it a department store called Summerfield's way back?
Posted by: Adam Stanhope | Nov 14, 2009 11:43:02 AM
So now they have to sell giant whales, right?
Posted by: James | Nov 14, 2009 11:56:44 AM
But the self-storage place doesn't sell whales either, does it? I confused...
Posted by: andrewTee | Nov 14, 2009 11:57:23 AM
Right on, less idiotic ads and more beautiful artwork!
Posted by: Richard | Nov 14, 2009 12:07:39 PM
The 'sell what is advertised' law is weird too. You can put up a giant, out of scale ad like that so long as you sell what's advertised? Talk about trivial regulations.
Posted by: A.R. | Nov 14, 2009 12:23:59 PM
The 'sell what is advertised' law is weird too. You can put up a giant, out of scale ad like that so long as you sell what's advertised? Talk about trivial regulations.
Posted by: A.R. | Nov 14, 2009 12:24:00 PM
James, Andrew...
No, they don't have to sell whales because the image is a mural, not an ad for a product or service.
Posted by: reason4yourself | Nov 14, 2009 12:45:24 PM
My recollection is that the artist who did the whale mural was on a mission to paint a whale mural somewhere in either every state in American or every major city in America. Does anyone else remember anything about this?
Posted by: Adam Stanhope | Nov 14, 2009 1:03:08 PM
Those whales don't look "giant" to me, they look just about right.
Posted by: Mak | Nov 14, 2009 1:42:08 PM
Those whales don't look "giant" to me, they look just about right.
Posted by: Mak | Nov 14, 2009 1:42:10 PM
So are whales technically sold/stored inside of this building?
Posted by: Brad | Nov 14, 2009 1:48:46 PM
Fuck you whale and fuck you dolphin
Posted by: leo | Nov 14, 2009 3:00:35 PM
g
Posted by: B | Nov 14, 2009 5:45:28 PM
That is really funny.
Wonder if it would fit in my apartment?
Posted by: AppStoreIcons.com | Nov 15, 2009 7:24:17 AM
that ad got me to start saving up for one!!!
Posted by: itouch wanter | Nov 15, 2009 6:12:49 PM
Illegal? Apple will get away with it ;)
Posted by: e cigarette | Nov 16, 2009 6:21:41 PM
check Microsoft's dumpster...
Posted by: phil | Nov 18, 2009 3:46:20 AM
Fail Whale
Posted by: MD | Nov 18, 2009 9:30:52 AM
