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Actors bring ShareBuilder silhouettes to life
Ever want to step into an ad? It probably beats what most of us do all day. I'd like to enter an Apple poster and kick Mr. Long in the shins. But that's just me. If you'd rather kick Hodgman, that's fine, too. Unfortunately, it's not Apple but ShareBuilder that's letting folks "walk into" ads this week with window displays at the NBC Experience Store in New York's Rockefeller Plaza. It's a metaphor for walking into the world of personal investing. At the live installation, actors replace the silhouettes used in the client's new print campaign. Now, these aren't famous actors like Long or Hodgman, they're those off-Broadway types who make up about three-quarters of Manhattan's wait-staff and bartending ranks. Headlines promise that "anyone can invest and get a share of their favorite brands." Maybe those window actors can follow the advice, start "gradually buying up" chunks of Disney and Viacom and put themselves in some prime-time shows.
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November 5, 2009 in Finance, Gianatasio, ShareBuilder | Permalink |
Comments
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Pretty interesting idea-I have to imagine it would be unsettling to be walking down the sidewalk and realize that you're literally being watched on the other side of the glass. Might even be enough to get New Yorkers' attention!
Posted by: kuADfan | Nov 9, 2009 5:13:03 PM
Who came up with this weak idea? It reminds me of the tactics used in storefront windows for cheap clothing stores where live mannequins make up the display.
What happens when the actor leaves the window? Are you left with just a floating speech bubble that's not connected to anyone?
This one's a definite miss.
Posted by: Larry Dunn | Nov 26, 2009 9:49:52 AM
@LD. I can see your point about how this feels like the live mannequins that are sometimes used in retail storefront displays. Ewww (cringing) I hate those. I'm surprised that something like this would be used in New York.
@Sharebuilder. Why would the marketing team approve a campaign that uses silhouettes? Apple has almost capitalized that approach and has executed the work flawlessly. The print work above looks rather uninspiring and isn't very well designed (shaking my head in confusion). I'm surprised that your agency would even present this approach to you and that you would buy it.
Posted by: AdChick | Nov 28, 2009 6:05:51 PM
@LD. I can see your point about how this feels like the live mannequins that are sometimes used in retail storefront displays. Ewww (cringing) I hate those. I'm surprised that something like this would be used in New York.
@Sharebuilder. Why would the marketing team approve a campaign that uses silhouettes? Apple has almost capitalized that approach and has executed the work flawlessly. The print work above looks rather uninspiring and isn't very well designed (shaking my head in confusion). I'm surprised that your agency would even present this approach to you and that you would buy it.
Posted by: AdChick | Nov 28, 2009 6:05:52 PM
@LD. I can see your point about how this feels like the live mannequins that are sometimes used in retail storefront displays. Ewww (cringing) I hate those. I'm surprised that something like this would be used in New York.
@Sharebuilder. Why would the marketing team approve a campaign that uses silhouettes? Apple has almost capitalized that approach and has executed the work flawlessly. The print work above looks rather uninspiring and isn't very well designed (shaking my head in confusion). I'm surprised that your agency would even present this approach to you and that you would buy it.
Posted by: AdChick | Nov 28, 2009 6:06:02 PM
