Ads tout sushi for that Rocky Mountain high
TDA Advertising & Design has served up this map-style ad for Hapa Sushi in Boulder, Colo., noting the proximity of the chain's four restaurants to 60 local medical marijuana dispensaries. Just in case, you know, anyone gets the munchies. According to The New York Times, the number of medical marijuana stores in Colorado has grown to more than 60 in Denver and Boulder alone, from just two dozen a year ago. Hapa likes to latch on to current events like this for its advertising. "By creating ads that people want to talk about, that are creative and maybe controversial, then at least they are talking about our ads and Hapa is top of mind," says the owner. The media buy includes alternative paper Westworld, which recently blew some smoke about interviewing people to write reviews of each of the dispensaries. I wonder if the restaurant serves pot stickers. Ha ha! Oh dude, I am so hungry right now. —Posted by David Gianatasio Previously on AdFreak: |
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November 9, 2009 in Food and drink, Gianatasio, Hapa Sushi, Restaurants, TDA | Permalink |
Comments
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I like the idea of using current news and changes in politics in advertising messages. I think, however, the message Hapa Sushi is offering is that you'd have to be HIGH to enjoy its sushi. Not the best advertising ploy, I'd say.
Posted by: K.A. Kellerman | Nov 9, 2009 1:55:42 PM
The alternative newspaper is actually called Westword, not world.
Posted by: Pete | Nov 9, 2009 3:03:11 PM
Posted by: anago | Nov 10, 2009 9:03:03 AM
Who wants sushi after getting stoned? Not me. Total disconnect.
Posted by: cj | Nov 14, 2009 5:47:33 PM
