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Anti-violence site urges you to 'hit the bitch'
There are subtle ways to raise awareness about relationship violence. And then there's "Hit the Bitch," a Web campaign by a Danish advocacy group. Setting up an interface where you're encouraged to slap and punch a woman seems pretty extreme. It's almost like an advergame, except you're delivering an adverbeating! (You can use the mouse, or connect with your Webcam and swing at the girl with your hand.) Getting called a "100% idiot" at the end doesn't feel like much of a rebuke. Perhaps you're supposed to feel guilty, like a real-life abuser might, for continuing to hit the woman just to see what happens next? Who knows. Maybe something's getting lost in translation from the Danish. Via Adverblog.
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November 16, 2009 in Domestic violence, Europe, Nudd, PSAs | Permalink |
Comments
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No no no no no.
Posted by: caroline | Nov 16, 2009 11:57:32 PM
WOW. Maybe pushed the boundaries a little too far? This campaign catches people's attention for all the wrong reasons. Abusers would actually enjoy this and people who don't abuse women wouldn't want to play this game in the first place. Their message is all-too-clear and scares people instead of informing them.
Posted by: M. Ralston | Nov 17, 2009 12:58:12 AM
I hear the arguements against this ad and I believe them to be valid. however, in a way I support this is I feel like it is a way of reaching people who would never look to recieve a straightforward message about ending men's violence against women. I believe it can reach people who otherwise might never get to look a different perspective on the consequences of such violence. I thought it was well thought out, and the message that what some think to be cool"gangsta" behavior is in actuality not cool at all, was well receieved. It hurt to me to see the floating arm hit her. I literally felt sick to my stomach. Maybe it was too graphic for some but in my opinion again, message recieved.
Posted by: Marlon | Nov 17, 2009 5:18:09 PM
Hmm, interesting. Strong, and inappropriate. But I do appreciate a completely unique approach to the issue, at least they tried.
Posted by: JC | Nov 17, 2009 5:34:38 PM
EPIC FAIL
Posted by: ana_au_ | Nov 17, 2009 10:21:17 PM
Violence against women isn't subtle, and awareness of the issue shouldn't be subtle. Often talking about issues of violence can be uncomfortable, so people avoid it. This in your face ad forces the issue to be noticed and discussed. For that, I commend it.
Posted by: Kelsey | Nov 17, 2009 10:34:36 PM
This is 99% about slapping a woman, with a 1% 'oh it's bad' message and this goes out way beyond the land of the Danishes. They should pull it, NOW.
Super epic fail.
Posted by: UGH | Nov 18, 2009 10:11:05 AM
what the hell would Danish people know about being gangsta?
Posted by: pooty poot | Nov 18, 2009 2:25:32 PM
No backhand slap. But otherwise pretty good. I always wanted to make sure bitches know their place when they talk to me. Now I know what to do if they don;t listen to me.
Posted by: Bush | Nov 19, 2009 3:03:57 AM
Bush, you really are an idiot.
Posted by: Terry31415 | Nov 19, 2009 4:17:03 AM
Maybe they should of had "pie the *itch"
You throw a pie at her in the face where she is forced to eat. Each pie however is more laden with calories than the next. After a few pies she starts to get fatter.
Or there is "tickle the *itch"
After she drinks a copious amount of water you tickler her until, well she pees on herself.
This ad is dumb, why how many people watch movies were they get shot, stabbed, tortured, or eaten by zombies, and that is called entertainment.
Posted by: Jonathan | Nov 19, 2009 7:12:56 AM
(I'm Danish)
The ad is quite on the edge of what is appropriate IMHO.
It is cruel and gruesome in a whole lot of ways (real spousal violence usually is)
It makes a clear statement (in danish, the intended audience, so anyone misinterpreting it due to languagebarriers should stop berating it. It isn't the ad's fault that people don't speak or understand danish.)
I can see alot of merit and most arguments against the ad, but IMO it's better the ad was made and put more focus on spousal violence/teen violence, than if it wasn't and the issue was kept away from the public eye.
People should compare the ad to the many many movies glorifying violence and criminal endeavours. I'd say it's not as graphic and explicit as some of the more realistic depictions of gangs and criminals coming from Hollywood.
@Terry31415:
According to you, the ad would be LESS dumb if you threw pies at the girl????
Or if you tickled her????????????
Are you sure? Cuz I'm pretty darned certain both alternatives would detract from the main issue the Ad was created to adress.
And yes people watch all kinds of horrific stuff on film and call it entertainment... Mainly due to the fact that it IS. (Fiction is per definition created to entertain and all movies are more or less fictional)
Posted by: Tim | Nov 19, 2009 12:12:35 PM
They shut it down from users outside Denmark. I guess I'll have to go out and hit a bitch in the real world.
Posted by: The Jam | Nov 19, 2009 2:11:41 PM
to caroline | Nov 16, 2009 11:57:32 PM:
"Abusers would actually enjoy this and people who don't abuse women wouldn't want to play this game in the first place"
What?
I wanted to try the game after reading about it, and I would never abused a female...
I never have and never will hit a woman (Well maybe if she went all psyko on me and hit me first, then I guess I would hit her back... and there would be nothing wrong with that, its called self defence)
Posted by: Mike | Nov 19, 2009 2:12:53 PM
This game is total dope. I feel much more like a man after playing this. I wish there were more bitches to smack, maybe of other ethnicities.
I can't wait till they make the equally graphic "Rape the Bitch" sequel. I'm sure that will really help us be more aware of the issue and also discourage rape...
Posted by: Sky | Nov 21, 2009 10:08:07 AM
How about another game called "hit the Dick?" or "Chop the prick?" All things being equal--as usual.
Posted by: PO-ED | Nov 21, 2009 6:10:29 PM
