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Are we laughing with eBay or at eBay here?
Would you buy a snowmobile on eBay because Jim Gaffigan tells you to? The answer, of course, is no. Could you enjoy his attempts to persuade you in a TV commercial? Well, yes ... in theory. In practice, however, viewers might hit the fast-forward button. Sadly, the same is true of much of this new campaign from Goodby, Silverstein & Partners for the fading auction powerhouse. See a whole bunch of ads here. eBay crested during Web 1.0, and this effort seems hell-bent on delivering old-hat, mostly unfunny schtick from a who's-who of cable-comedy refugees in set-ups that go nowhere. Even the stuff with the younger performers feels dated. It's so ... '90s. The absurdly annoying Michael Ian Black in a tattoo parlor? There's only one way that works: jam a needle in his neck. Alas, he escapes unpoked. Other featured comics include Michael Showalter and Kevin Hart. Overall, the campaign generates more yucks than yuks. These spots perfectly mirror the advertiser: mired in the past and outbid for fresh ideas by a new generation of socially minded Web rivals. |
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November 6, 2009 in eBay, Gianatasio, Goodby, Silverstein | Permalink |
Comments
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Yeah they're, boring. Very.
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Posted by: bilal | Nov 7, 2009 3:24:39 PM
Ebay is horrible! You should try a fantastic new site called sellbits.com.
Its so much easier and so much less expensive...
Posted by: Dean | Nov 8, 2009 7:55:47 AM
I checked out sellbits Dean and it is a nice site! I'll probably try selling my sons old toys on there shortly. I've been trying to find a better solution to ebay.
Posted by: Alan | Nov 13, 2009 1:36:28 PM
These are terrible--especially the second one. These could have been commercials aired during a Friends episode. Michael Ian Black is still hanging around--truly remarkable. I don't know who he is, but I do know who he is, which is really odd.
Posted by: Chris | Nov 19, 2009 4:30:56 AM
