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Australian diaper ad shows 'poop explosion'

An infant makes a serious mess inside his mommy's crossover SUV in this Australian ad for BabyLove diapers. Mom can handle No. 1's and No. 2's, but when the kid unleashes a No. 3 (aka a "poop explosion"), she can't hide her disgust, and will need Harvey Keitel to clean out the inside of the car. (In a state of shock, she uselessly tries the windshield wipers first.) By DDB Melbourne. Via auto blog Jalopnik, which is concerned about whether the vehicle—identified as a Holden Captiva—can recover.

—Posted by Tim Nudd

Poo

Previously on AdFreak:
Huggies ads capture babies' crapping faces

November 12, 2009 in Australia, DDB, Diapers, Gross, Nudd | Permalink

Comments

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Gross, yes. But great insight.

Posted by: Well | Nov 12, 2009 12:28:21 PM

This spot is a poop explosion.

Posted by: Incoming | Nov 12, 2009 4:45:14 PM

Something is off about it creatively, but I've lived through #3s (barely) and this ad really speaks to me.

Posted by: doozie | Nov 12, 2009 5:27:23 PM

The insight is golden. The execution wasn't clever in the least. In the right hands, the insight would become a fantastic execution.

Posted by: Eh | Nov 12, 2009 11:53:30 PM


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