BMW goes balls-out for 5 Series teaser spot

This teaser spot for BMW's redesigned 5 Series is subtle, beautiful and surprisingly shot right in the automaker's own museum without CGI trickery. It was created using the BMW Museum's kinetic sculpture installation in Munich, an exhibit designed by Berlin agency Art + Com and awarded best of show at the One Show Design awards earlier this year. To see more than just a silhouette of the new sedan, you'll need to wait until Nov. 23, when BMW will broadcast the unveiling live on BMW.tv.

—Posted by David Griner

Bmwballs

Previously on AdFreak:
BMW preps ramp to launch car to America
BMW's screaming boy makes viewers nuts

November 11, 2009 in Automotive, BMW, Griner | Permalink

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Hard to believe that was created without CGI. Great use of art though.

Posted by: Megan Do | Nov 11, 2009 10:47:36 AM

Looks a heck of a lot like Infiniti's silhouette.

Posted by: Alex | Nov 11, 2009 10:55:40 AM

That is gorgeous!

Posted by: sioux falls lincoln | Nov 11, 2009 11:01:32 AM

meh.

Posted by: Rossi | Nov 11, 2009 12:11:39 PM


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