Crowdsourcing leads to an ill-advised tattoo

Veer

Crowdsourcing is not everyone's cup of tea. Some find it a little insulting to advertising professionals who hone their craft only to see the unwashed masses debase themselves coming up with ideas for next to nothing. A new low may have been reached with a crowdsourcing logo contest run by Veer, a stock-photography brand owned by Corbis. Veer put a twist on its contest (the winner gets a Macbook Pro) by asking people to "re-create the Veer logo using real-world objects or materials." One eager beaver decided to use his arm and a tattoo needle. His submission is the video below. The best comment comes from the tattoo artist: "I ain't got to live with it." The fact that this dope is walking around with a stock-photography company's name on his arm alarms me. There's still time to top the tattoo, if anyone wants to literally get branded. The contest ends today. Thanks to @ijyoung. UPDATE: OK, it's a "faux" tattoo.

—Posted by Brian Morrissey

November 5, 2009 in Consumer stunts, Crowdsourcing, Morrissey | Permalink

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Tattoo is a fake.

Posted by: arn | Nov 5, 2009 10:25:35 AM

What... a complete D Bag.

Posted by: Van Thor | Nov 5, 2009 10:58:30 AM

Brian,

I've posted a few words about Veer's stance on spec work, logo competitions, and the nature of our current contest at the following URL:

http://ideas.veer.com/skinny/post/6611

Posted by: Anders Svensson | Nov 5, 2009 12:14:22 PM

Creative Cloud Boycott now!

Posted by: Boycott Cloud Creative | Nov 5, 2009 1:05:29 PM

The tattoo is fake. Here's the proof: http://www.youtube.com/watch?v=bZH3nia3s7c

Posted by: ijyoung | Nov 5, 2009 11:18:00 PM

Why must we take ourselves so damn seriously? If you like the word Veer enough to have it on your body, what's the harm? It's a cool word, a great logo, and a hell of a lot better than picking a butterfly off a wall and going for it.

Posted by: justsohappens | Nov 6, 2009 3:20:45 AM

I think if he was wearing a sweater with the sleeves rolled up to the elbow, I'd imagine there was a "Q" just a bit further up. People would be like, "ohhh, Veer, with a V."

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