Discovery Channel still loves the world a lot

Eighteen months ago, the Discovery Channel made people very happy with its "I Love the World" commercial, in which the network's talent sang about their passion for life, the universe and everything. The promo did so well (4.5 million views on this YouTube version alone) that they've gotten the agency, 72andSunny, to do a sequel. Same song, different visuals. Still catchy. The tagline remains, "The world is just awesome."

—Posted by Tim Nudd

Previously on AdFreak:
Discovery Channel is just thrilled to be alive

November 10, 2009 in 72andSunny, Discovery Channel, Nudd, TV | Permalink