Donny Deutsch gives in, gets a BlackBerry

Until recently, it shouldn't have come as a surprise if Donny Deutsch was late responding to your e-mail. The talk-show host and chairman of the agency that bears his name was a staunch technophobe who shunned the BlackBerry, he told the CMO Executive Summit on Tuesday. But Deutsch recently gave in to the inevitable, after a pretty incredible streak of going without a smartphone. Deutsch admitted he's ambivalent about technology. As a self-described "late adopter," he feels "we're too connected as a society." That's an interesting take from someone in the communications business. But Deutsch is a Big Idea man. He told marketers not to get caught up in all the latest and greatest technology. The fundamentals of marketing, he said, are still about coming up with an "anthemic truth" and plugging in the rest.

—Posted by Brian Morrissey

November 3, 2009 in Deutsch, Morrissey | Permalink