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Droid phone will enthrall and/or enslave you
Mix the totalitarian subjugation of 1984 with the sinister cybernetic intelligence of 2001, and you get mcgarrybowen's launch spot (posted below) for Verizon's much-ballyhooed Droid phone. (I swear that's HAL 9000's all-seeing red eye about 22 seconds in.) It picks up the dark and industrial vibe from the tail end of the otherwise goofy and lighthearted teaser spot, which got lots of attention, particularly from Apple fans. The new spot stars intimidating robots who crush rocks and punch holes to assert their metallic superiority. And unless I've missed the point (unlikely, as I never have on AdFreak before, at least not that I'd admit), humans will do these droids' bidding once Earth is enslaved, toiling in factories and slugging it out in bloody boxing matches for their overlords' amusement. This isn't a smartphone, the ad warns, it's a robotphone. You don't talk to the boss on a Droid, the phone is your boss. Droid doesn't relay orders, it gives them. On the plus side, Justin Long will be among the first to go in the man-vs.-machine struggle. John Hodgman, a robot passing as flesh and blood, will probably get to run Cleveland. —Posted by David Gianatasio Previously on AdFreak: |
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November 9, 2009 in Gianatasio, mcgarrybowen, Telecom, Verizon | Permalink |
Comments
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I love this ad. It taps into the hardcore power of the Dodge truck commercials and attacks what people see as semi-useless phones that do so much more than what is needed and, as a result, do what is needed poorly.
Posted by: Jessica | Nov 9, 2009 7:53:57 PM
I do not watch TV so thank the heavens for blogs!
Posted by: The Code Ninja | Nov 9, 2009 9:21:49 PM
:D
Posted by: anago | Nov 10, 2009 9:02:22 AM
I love robots, and this commercial!
Posted by: Rebecca Cullers | Nov 10, 2009 5:36:02 PM
I thought it was piece of thundering overwrought poo. If they want it to sell like a Dodge (which is not well) they've hit the mark. Luckily the product is good enough to overcome this.
Posted by: thatguy | Nov 11, 2009 10:09:17 AM
This product/commercial is typical of companies that are too corporate to be “cool”. Verizon is trying so hard. But, alas, they fail. (Kinda like the guy in high school who goes off to college and tries to ‘reinvent’ himself only to discover that he can’t escape the past — or the present.)
Posted by: Unconcerned Citizen | Nov 22, 2009 7:31:53 PM
