'Modern Warfare 2' getting mixed bag of ads
Speaking of immersive video-game experiences, this co-branded promo by The Martin Agency for Walmart and Modern Warfare 2 relies on great performances and a well-scripted war of words to carry the day—until the end, when things get a bit too immersive for one of the gamers. Though a bit clichéd, these characters seem real, and their exchange of put-downs captures their passion for the game more convincingly than an arsenal of CGI explosions would. It's a lot better—or at least, less homophobic—than another Modern Warfare 2 spot, which has just been pulled from YouTube. That one was a faux PSA for a group called Fight Against Grenade Spam, urging players not to indiscriminately lob missiles in online multiplayer games. The acronym F.A.G.S. didn't sit well with the Internet. Oh, it also starred Phillies pitcher Cole Hamels. Embarrassing all around. |
|
November 2, 2009 in Gianatasio, Martin Agency, Video games, Wal-Mart | Permalink |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
I got Modern Warfare 2 three days before it came out. And had it beaten 3 days before it came out. This amazing title sold 10 million copies on it's second day. But I bet there were a million copies in the hands of purchasers before it came out. Afterall there were over 60 thousand people online when I had it 3 days early. Whenever I want to discuss Modern Warfare 2 I go to Cdeezgames and use the forums there.
Posted by: Captain | Nov 26, 2009 3:34:47 AM
