PACT underwear worth showing co-workersPACT underwear heats up a drab workday in this "Office of Eden" video. Clothing simply flies off the bodies of two white-collar drones. Whoa, that guy must run the mailroom, judging by the prominence of his package. And forget the secretarial pool, Little Miss Bra-Less belongs in a hot tub! The online apparel firm makes environmentally friendly, organic cotton garments, noting in its tagline: "Change starts with your underwear." That's true—but for me, only on Fridays, and sometimes on holidays. At the end of the clip, the PACT-bottomed pair rush out into a sun-drenched Edenic garden. Note the wall clock: It's the middle of the afternoon. Along with all the sexiness, they get to take a half-day! Also, I can't help but wonder: If the underwear's organic, does that mean it's edible, too? —Posted by David Gianatasio
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November 10, 2009 in Apparel, Gianatasio, PACT | Permalink |
Comments
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I'm little bothered by the blocky, letterman jacket headline at the end.
The font just seems out of place plastered across the trees like some sort of forest graffiti. Then again, maybe they were going for odd juxtaposition.
Posted by: Jason | Nov 10, 2009 3:21:13 PM
Jason, I think you may have missed the point of the film: there was a woman with her bristolas out!
This is the best ad since the last one with a woman with her bristolas out!
(And I should know - I'm actually a marketing genius.)
http://iamtheclient.blogspot.com
Posted by: Dave Knockles | Nov 10, 2009 3:50:45 PM
I was being facetious.
However; you, my man, totally get bonus points for the gratuitous posting of your blog URL.
Posted by: Jason | Nov 10, 2009 6:36:15 PM
