U.K. refuses to condemn 'Antichrist' sex ads

Antichrist

Lars von Trier's new movie, Antichrist, is provoking outrage all over the place, so it's only natural that the ads are causing a stink, too. A number of British people are ticked off about posters like this one (warning: slightly more butt!), showing the film's main characters having sex in front of a tree, which appears to be growing human hands. The Ad Standards Authority, which often gives amusing reasons for condemning or pardoning ad campaigns, is giving this one a pass, ruling that it's "unlikely to cause sexual excitement." The ruling also said: "The dream-like context, introduced by the hands protruding from the tree, had the effect of making the image of the naked couple seem removed from reality." So, expect lots more dream-sequence butt shots in British ads in future.

—Posted by Tim Nudd

November 4, 2009 in Controversy, Europe, Movies, Nudd | Permalink

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I've seen far more graphic imagery of women, and it was approved without a second glance. A man shows his body, suddenly everyone's in an uproar.

I guess if men are running the ad industry, they don't like seeing someone more fit than them in an advertisement. Well that's what us women put up with every single day, welcome to the club!

Posted by: Jackie | Nov 5, 2009 7:47:23 AM


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