Weezer and Snuggie warm up to each other
The unlikeliest product of the year has arrived: the Weezer Snuggie, which is being hawked in the infomercial above, packaged with the new Weezer CD, for the low, low price of just $29.99. Yes, the Weezer guys appear in the ad, and yes, the product is real. The band's frontman, Rivers Cuomo, told Rolling Stone about plans for a "Wuggie" back in May. "A Wuggie is basically exactly like a Snuggie, except it says Weezer on it," Cuomo said. "The people at Snuggie are doing it with us and promoting it with us. It's a totally legit Snuggie." Shame they didn't keep the Wuggie name.
Previously on AdFreak: |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Well, since Weezer makes music for old people now, this is the perfect team-up.
Posted by: Aktivate | Nov 4, 2009 3:51:54 PM
The Snuggie is becoming the new Croc shoe. People either love them or hate them. I feel like Snuggies get more outrageous by the day and you never know what logo will pop up on a Snuggie next. My roommate recently purchased a Snuggie with my college's mascot all over it; I couldn't believe it. We've got to draw the line somewhere.
Posted by: Mallory R. | Nov 4, 2009 5:48:16 PM
This the worst and the greatest idea ever.
Posted by: electric cigarette | Nov 5, 2009 4:10:50 PM
I feel as though my intelligence is being questioned. If I wasn't dumb enough to buy a snuggie before, why in the world would I be dumb enough to buy one now? ...Weezer?
I can actually understand team branding snuggies because college kids can see the humor in snuggies in general and adding their favorite thing in the world, aka their beloved college logo, would add to the humor.
Posted by: Kate | Nov 5, 2009 10:05:09 PM
