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Golden Grahams are next best thing to a job
Marketers naturally want to show empathy to consumers who are going through a rough patch with the prolonged economic downturn. Golden Grahams is going a step further by offering to turn your awful-job-search story into a fun hand-drawn animation. The General Mills cereal brand is collecting the stories (which are limited to 140 characters) on a microsite called Golden Grant. The best ones are being made into animated shorts (there are five so far), and those who submitted them will get 12 boxes of Golden Grahams to add to their fast-depleting food supply. The site might get some traction, since it plays into the "FML" trend about handling life's bad moments with a sense of humor. McCann Erickson and Mekanism are behind the campaign. Via @koopstakov. —Posted by Brian Morrissey |
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February 4, 2010 in Cereal, Food and drink, General Mills, Golden Grahams, Morrissey | Permalink |
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I think this is a fantastic idea. It definitely does play off of the FML trend, which gives some fun to an otherwise negative situation. And as we know, the best microsites are those with which a user can interact and create something personalized. Who doesn't want their 15 minutes of fame? Good job, Golden Grahams.
Katie Huegel
Carton Donofrio Partners
Posted by: Katie | Feb 5, 2010 11:52:36 AM
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