« Bikini waxing and other fun tear-off ad fliers | Main | J. Crew ad horror: Boy has painted toenails! »
Auto dealer's ad likens women to used cars
A Canadian car dealer isn't making many new female friends this week after running an ad suggesting his used vehicles are like women who've been around the block once or twice themselves. "You know you're not the first. But do you really care?" says Dale Wurfel's full-page ad in Ontario's London Free Press, showing a lady posing semi-provocatively. (See the full ad after the jump.) Sociological Images points out that the ad could be seen as progressive in its rejection of a sexual double standard—though of course it's a bit regressive in its likening of a woman to a pre-owned pile of junk you'll enjoy driving. This same concept has actually been tried before, in a (possibly spec) BMW ad from Greece, also posted after the jump. Via Work That Matters. |
|||
|
Filed under Automotive, Canada, Controversy, Nudd
|
| Tweet | Share |
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Really? Or is the woman saying that to the male reader, as in HE is not HER first? And if not, it's more than a bit of assumption to think that the woman has "been around the block once or twice" herself.
Tim, it seems that you are guilty of the same crimes you accuse the advert of.
Somebody will always find something to be insulted about in even the most innocuous of messages.
Posted by: th' Cap'n | Apr 12, 2011 11:25:02 AM
Bravo. The biggest mistake an agency can make is to play it safe.
Posted by: Captain Chelsea | Apr 12, 2011 11:25:24 AM
Cap'n - No, I don't think that's what the ad is saying.
Posted by: Tim Nudd | Apr 12, 2011 11:42:40 AM
I find that 4.99% financing rate to be the really offensive thing in this ad.
Posted by: Tim Das | Apr 12, 2011 11:52:06 AM
If the ad is so "progressive", then why aren't they using a guy in it? After all, not everyone who buys a car is male.
Posted by: Jade | Apr 12, 2011 12:25:52 PM
Oh, no! You mean they're capitalizing off of the historical fact that most women lie about their sexual history? Perish the thought.
Posted by: Max | Apr 12, 2011 6:21:51 PM
women are so dirty, im catholic and finding a virgin these days is impossible
Posted by: detroitrK | Apr 13, 2011 12:16:38 AM
The beauty of news stories is that they leave out crucial information. Perhaps the fact that the same ad was run with a picture of a man would have been relevant to this news story?
Posted by: Stacey | Apr 14, 2011 3:25:29 PM
Stacey, where and when did that ad run? And do you have a copy of it?
Posted by: Tim Nudd | Apr 14, 2011 5:18:53 PM
I think everyone knows what type of people would make a fuss about this. People that have nothing more important in they're life than trying to drag others down with negativity. The thing I find interesting is that there was barely a peep made about the same ad that had a man in the picture instead of a woman....Talk about double standards
Posted by: Chris | Apr 14, 2011 5:43:49 PM
Chris - So, there was a second ad with a man in it, that had the same headline? Where is this ad?
Posted by: Tim Nudd | Apr 14, 2011 6:00:48 PM
The one with the woman was this past friday and the man was the next day on the back page of the automotive section i believe in the london free press. I don't see it on here anywhere though!!!
Posted by: Chris | Apr 14, 2011 7:04:07 PM
I wonder if 'womens groups' have kicked up a stink about the ad that featured a man?
Posted by: Simon Jones | Apr 14, 2011 7:09:47 PM
the male version:
Posted by: Kely | Jun 24, 2011 2:03:57 AM
This ads are very enticing. The ads are probably the most sexiest I have ever seen.
Posted by: instant auto financing | Aug 11, 2011 9:16:16 PM
I like your way of advertising. Keep going.
Posted by: cardealerships | Aug 18, 2011 1:40:34 PM
That's just foul. I can never respect people who like these degrading edifices. Women deserve respect. We cannot question their value based on virginity.
Posted by: car finance | Aug 19, 2011 12:43:03 AM
I'm a female but I don't find the ad insulting. Why is the author assuming that it is the WOMAN who is telling the guy that HE is not her first? Of course everyone is assuming that the guy should be offended because he is not her first; just that interpretation is offensive. People may have double standards and not be aware of it because it's ingrained to deeply in their subconscious and psyche.
Posted by: Used Cars | Sep 22, 2011 12:26:45 PM
I'm a female but I don't find the ad insulting. Why is the author assuming that it is the WOMAN who is telling the guy that HE is not her first? Of course everyone is assuming that the guy should be offended because he is not her first; just that interpretation is offensive. People may have double standards and not be aware of it because it's ingrained to deeply in their subconscious and psyche.
Posted by: Used Cars | Sep 22, 2011 12:26:45 PM
I'm a female but I don't find the ad insulting. Why is the author assuming that it is the WOMAN who is telling the guy that HE is not her first? Of course everyone is assuming that the guy should be offended because he is not her first; just that interpretation is offensive. People may have double standards and not be aware of it because it's ingrained to deeply in their subconscious and psyche.
Posted by: Used Cars | Sep 22, 2011 12:26:46 PM
I think it is a cars' blog and every one is commenting about women.
Why is it.
Please come to the point and let's have some discussion about cars.
Posted by: 車買取 | Oct 12, 2011 12:30:18 AM
I think it is a cars' blog and every one is commenting about women.
Why is it.
Please come to the point and let's have some discussion about cars.
Posted by: 車買取 | Oct 12, 2011 12:30:18 AM
Hello Customers!
My name is Mrs.Jamila Anwar, I live in DHA Phase-5 Karachi. I'm professionally supplying Call girls in all over the Pakistan. I also have Virgin teenage girls with high rates. You can reach me at anyone of my Mobile number:
My Assistant Zohaib Chabra 0323-8888666
My Personal Secretary Ms.Lubna Sabir 0342-7622169 (Specially for Lahori Boys)
Mrs.Jamila Anwar 0333-3817005
Without money please do not contact me. Do not waste my valued time !
Posted by: Mrs.Jamila Anwar | Feb 28, 2012 4:33:58 PM
wow it is amazing how things have changed? so is it because women are less likely to buy used cars or something?
Posted by: car inspection usa | Jul 20, 2012 4:52:08 PM
This ad is a resounding success, because it did just what it was designed to do: get attention! Heck, a Canadian car dealer made it onto the Adweek blog. Offensive? Perhaps. Provocative? Definitely!!
Posted by: T. Brown | Oct 10, 2012 6:44:06 PM
Comments have been closed for this item.
