Discovery Channel still loves the world a lot
Eighteen months ago, the Discovery Channel made people very happy with its "I Love the World" commercial, in which the network's talent sang about their passion for life, the universe and everything. The promo did so well (4.5 million views on this YouTube version alone) that they've gotten the agency, 72andSunny, to do a sequel. Same song, different visuals. Still catchy. The tagline remains, "The world is just awesome." —Posted by Tim Nudd
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Published on November 10, 2009 | Permalink
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Good things happen with Bugaboo strollers
Parents who have enough money to buy a Bugaboo, the luxury Dutch baby stroller favored by the Sarah Jessica Parkers and Gwyneth Paltrows of the world, can feel good that a chunk of that change is at least going to a good cause. Bugaboo is now part of the Product (RED) initiative, benefiting AIDS programs in Africa. (The company contributes 1 percent of revenue across its full line of products.) This new animated spot from 72andSunny celebrates the company's philanthropy under the tagline, "Go and good things happen." The message is maybe a little muddled, but the animation and music ("Made Up Love Song Number 43" by the Guillemots) aren't bad. Your toddler will probably like it, anyway. |
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Published on October 9, 2009 | Permalink
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