ABC cancels toxic 'V' skywriting campaign

Co2

Air-traffic controllers can breathe easier now that ABC has scrapped plans to promote V, its upcoming alien-invasion series, by skywriting giant V's above 26 popular U.S. landmarks. We can all breathe easier, actually, as a Washington Post columnist pointed out that the stunt would spew 800 grams of lead into the atmosphere. One of the proposed flyover sites, Boston's Fenway Park, is still recovering from all the hot air generated by fans about the Red Sox making it back to the World Series this year. The Statue of Liberty was also marked for a flyby, but New Yorkers wouldn't have noticed, because they're bedazzled by the post-season run of the soon-to-be world champion Yankees (Wednesday night's bump in the road notwithstanding). Unfortunately, we might still be in for some noxious emissions. If the "reimagined" V is anything like its stink-bomb '80s namesake, the stench will start to rise as soon as the series (for lack of a better word, and to stretch the metaphor to its very limit) airs.

—Posted by David Gianatasio

Published on October 29, 2009 | Permalink | Comments (2)
Filed under ABC, Gianatasio, TV

ABC characters play house in new promos

Lost-desperate

ABC's new ad campaign, being unveiled today during the network's upfront presentation to advertisers, is based on the idea that all the characters from the network's various TV shows live together in an "ABC House" somewhere near L.A. According to TVWeek, in one ad, "Sally Field of Brothers & Sisters reads a bedtime story to Jimmy Kimmel; another has Lost's Matthew Fox freaking out when Teri Hatcher of Desperate Housewives uses the word 'island.' " That sounds truly hilarious (the promos have yet to reach the Internet, so we don't really know), but it would be even more fun if viewers could vote people out of the house, à la Big Brother. Something tells me the showdown between the Wife Swap crew and the ladies from Desperate Housewives would be awesome.

—Posted by David Kiefaber

Published on May 19, 2009 | Permalink | Comments (0)
Filed under ABC, Kiefaber

 
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