Activision keeping DJ AM in 'DJ Hero' spots
It hasn't been the easiest week for Activision. After outraging some Kurt Cobain fans by resurrecting the long-dead Nirvana frontman for Guitar Hero 5, the gaming company now says it's going to keep DJ AM, who died over the weekend, front and center in marketing materials for its upcoming DJ Hero game. AM apparently remixed some tracks for the game and shot various promos for it, including the one above. Clearly, Activision invested a lot in this guy, and doesn't want it all going to waste. So, trying to sound tasteful, it says it's keeping him in the ads as a "tribute." The Activision statement reads: "We are deeply saddened by the loss of DJ AM, who was a tremendous talent, a trusted partner and friend to DJ Hero. Our thoughts and prayers are with his friends and family. AM was instrumental in the making of DJ Hero and we hope that his work on the game will be a fitting tribute to his creative spirit and musical talent." |
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Published on September 2, 2009 | Permalink
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Kurt Cobain back on stage in 'Guitar Hero 5'
Fred Astaire danced with one Dirt Devil, and before you knew it, marketing folks were reanimating corpses faster that you could say "Herbert West." Now, it's Gen X's turn to cry foul, as Activision announces that Kurt Cobain will be a playable character in Guitar Hero 5. If you watch the video below, you'll see it's really not as weird as it sounds, but you can't blame fans who feel it's an awkward fit for such an icon of anti-consumerism. Some would argue Activision long since crossed this bridge by including Jimi Hendrix in Guitar Hero, but there's a big difference between reviving an epic showman like Hendrix and trotting out a moody introvert who devoted much of his suicide note to his disinterest in performing: "The worst crime I can think of would be to rip people off by faking it and pretending as if I'm having 100% fun. Sometimes I feel as if I should have a punch-in time clock before I walk out on stage." His fears of music as a mindless job might not have been far off, since he'll now have to end every show with a performance review. UPDATE: Cobain's widow, Courtney Love, is apparently alleging breach of contract over this and plans to sue Activision. |
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Published on August 28, 2009 | Permalink
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