Air New Zealand testing ad ideas on Twitter

So, you've made some travel ads that blatantly mock the destinations you're promoting, and possibly Christianity as well. How do you know if you've crossed the line? Why, just ask Twitter! Air New Zealand has posted six potential ads on Twitpic, the service that lets you share images on Twitter. The 9,000 followers of @grabaseat were asked to "tell us what you think of these new ads." (You can read more about the campaign in the New Zealand Herald.) The responses have been mixed, with vague criticisms mixed in alongside actual constructive feedback. It's a commendable way to get easy input on ads before they launch more broadly, but I'm a bit surprised Air New Zealand would be ones for caution, seeing as how their flight crews are frequently naked and slathered in paint.

—Posted by David Griner

See also:
Air New Zealand employees strip for new ad
Air New Zealand also does long-form nudity

Published on September 2, 2009 | Permalink | Comments (0)
Filed under Air New Zealand, Airlines, Griner, Twitter

Air New Zealand also does long-form nudity

Last month, we posted the 45-second Air New Zealand spot that shows the carrier's employees naked, with painted-on uniforms, to emphasize that they have "Nothing to hide" (at least in terms of hidden fares). Today, The New York Times points out that the campaign also includes the three-and-a-half-minute on-board safety video above, which likely gets more attention than most presentations of its kind. It's still not clear that being nude improves the flying experience, but Air New Zealand is at least filling the void left by Naked-Air, whose first flight in 2003 was also its last.

—Posted by Tim Nudd

Published on June 30, 2009 | Permalink | Comments (3)
Filed under Air New Zealand, Airlines, New Zealand, Nudd

Air New Zealand employees strip for new ad

Air New Zealand claims it has nothing to hide. This extends from its ticket prices to its unusual decision, as seen in the ad above, to paint uniforms on its employees rather than have them wear clothes. And unlike Intel, they used actual employees—more than 90 of them for the campaign, apparently, including eight who got stripped and painted. The airline's CEO, Rob Fyfe, was one of the eight—he's the silver-haired guy loading the bags on to the plane. The passengers all react surprisingly well to the naked people, even when they're serving food and drinks. It's a good thing Air New Zealand has such an attractive workforce. A campaign like this would be problematic if, say, Dunkin' Donuts tried it.

—Posted by David Kiefaber

Published on May 18, 2009 | Permalink | Comments (0)
Filed under Air New Zealand, Airlines, Kiefaber, New Zealand