Fey and Scorsese school Seinfeld and Gates
For all the debate about strategy and rebranding with those ill-fated Seinfeld Microsoft ads, my real beef was that they just weren't that funny. Snappy dialogue and non-sequiturs can make for great ads, but the repartee between Seinfeld and Gates just felt weak. To see celebrity banter done right, you need only watch Tina Fey and Martin Scorsese in Ogilvy's American Express campaign. A new spot starring the pair aired during the Emmys on Sunday. Check out the extended version over on AdGabber. (The spot actually plays out the punch line of an earlier ad, "Airport Lounge," which broke in July.) Every line is a classic as Scorsese tries to sell Fey on a timeshare in Boca Raton. In addition to the sharp writing and great delivery, the ad goes the extra mile and creates a great new tourism motto for Boca: "The water's warm, and you like sharks." —Posted by David Griner |
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Published on September 23, 2008 | Permalink
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Wes Anderson films goofy AmEx spot
I never saw The Life Aquatic, so I guess I’m a lapsed fan, but Wes Anderson’s new commercial for American Express is really enjoyable. Anderson prowls around a movie set, talking directly to the camera about how to make a good film while humorously directing his hapless cast and crew. (“Cut! Cut! Not enough smoke, and the snow is too loud.”) It’s nice to see that Anderson can poke fun at his own quirks and reputation for obsessiveness. Anderson’s current film project, by the way, is apparently a stop-motion animated version of Fantastic Mr. Fox, the children’s book by Roald Dahl. But that project was announced in 2004, and there have been few updates since then. If and when that movie is released, will it feature a Mr. Fox brand of clothing? Via AdJab. —Posted by Tim Nudd |
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Published on April 26, 2006 | Permalink
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