Amnesty's noise keeps evildoers up at night

Amnesty International plays the annoying neighbor to Muammar Ghaddafi, Kim Jong-il and Mahmoud Ahmadinejad in this French ad showing the rogue leaders being kept awake by music blaring outside their residences in the middle of the night. The spot, by ad agency Rapp, promotes Amnesty Nights, a four-day festival across France from Oct. 22-25, benefiting the human-rights group. The ad is meant to be metaphorical—Amnesty itself, not loud music, is supposedly what keeps these leaders awake at night. Though of course, actually blasting loud music at political villains has been known to work in the past.

—Posted by Tim Nudd

Previously on AdFreak:
Amnesty wants more playful world leaders
A signature spot for Amnesty International

Published on October 5, 2009 | Permalink | Comments (1)
Filed under Amnesty International, Europe, Nudd, Politics, Rapp

Amnesty: Too many people live like animals

This Amnesty International PSA, created by Fuel in Lisbon and airing in Portugal, notes in fairly straightforward terms that people shouldn't have to live like animals. The voiceover suggests that treating pets like royalty isn't necessarily wrong, but this wouldn't be an Amnesty spot, and it wouldn't pack any punch, if viewers didn't come away feeling just a tad guilty.  ("The problem is not animals living like people but so many people living like animals," says the voice.) Well, mission accomplished and point taken. We are, after all, the masters around here, and if the scene outside our window is a trifle unpleasant, we'd better learn some new tricks. Via Osocio.

—Posted by David Gianatasio

See also:
Amnesty crafts grim anti-waterboarding ad
A signature spot for Amnesty International

Published on August 28, 2009 | Permalink | Comments (0)
Filed under Amnesty International, Europe, Gianatasio, PSAs

Amnesty wants more playful world leaders

The German ad agency Scholz & Friends created this goofy PSA for Amnesty International, in which George Bush, Vladimir Putin and Mahmoud Ahmadinejad take a break from destroying civilization and embrace gentler pursuits: origami, balloon animals, and crocheting. "We can change what they do," says the tagline at the end. Just not necessarily for the better.

—Posted by Tim Nudd

Published on October 29, 2008 | Permalink | Comments (0)
Filed under Amnesty International, Europe, Nudd, PSAs, Scholz & Friends

 
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