Burnett plays its trump card in housing PSA
We missed this powerful "House of Cards" PSA when it broke in February, so here it is now. Leo Burnett in London created the spot for housing charity Shelter.org.uk. It features the Radiohead song "Videotape" and actress Samantha Morton doing the voiceover. As part of the campaign, Shelter also commissioned 53 artists, including Damien Hirst, Marc Quinn, David Bailey and Vivienne Westwood, to design one card each for a special deck. Only 1,000 decks were made. They're going for £70 on the Web site, while they last, with proceeds benefiting the charity. Via idsgn. —Posted by Tim Nudd
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Published on October 1, 2009 | Permalink
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Absolut goes all out for unexceptional copy
So, Absolut vodka and TBWA\Chiat\Day in New York got some international folk artists to shelve their integrity long enough to physically build, word by word, Absolut's new theme line. Considering the time, money and effort involved, one would hope it would be a really catchy, inventive phrase, instead of a clunker like "Doing things differently leads to something exceptional," which reads like a motivational poster from sixth-grade homeroom. At the risk of sounding trite, this is Absolut crap. —Posted by David Kiefaber See also: |
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Published on August 5, 2009 | Permalink
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Taxi's new MoMA ad takes closer look at art
Taxi put together this new commercial, about looking at art, for the Museum of Modern Art in New York. At first, a sculpture from 1913 seems remote to the museum-goer, but soon he realizes the jumble of metal speaks to today's crises, both personal and global. The actor in the short film is Meryl Streep's son, Henry Gummer, and the museum guide is voiced by Streep's sister-in-law, Maeve Kincaid. Via @ironicsans. UPDATE:
The press release, which just arrived, has more details: " 'I See'
shows a young man, played by actor Henry Wolfe Gummer, listening to an
audio description as he stands in MoMA's galleries viewing Symphony
Number 1, a 1913 sculpture by Russian artist Vladimir Baranoff-Rossiné.
He listens as the narration becomes more intimate, involving him
emotionally and intellectually, and flashes back to events of his
everyday life. The film seeks to communicate to viewers the personal
rewards of looking at art using their own experience and worldview as a
lens." The ad was written by Paul Lavoie of Taxi. The music
was composed and performed by Gummer, who is also a musician. |
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Published on May 12, 2009 | Permalink
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Art Spiegelman book gets its own HD trailer
Art Spiegelman’s collection of sketchbooks, titled Be a Nose!, hit bookstores on Sunday, so animator Lars Edwards and the band the Black Keys collaborated on this high-definition cartoon trailer for it, done in the style of Spiegelman's work. Not surprisingly, McSweeney's was ultimately behind this post-modern hodgepodge. It's not much of an advertisement in the classic sense, but it is engrossing and the music is catchy, and it opens a good-sized window onto the endless prairie of weird that is Spiegelman's work. And, typical of anything McSweeney's is involved with, it's passingly amusing but doesn't really go anywhere. Via Cartoon Brew. —Posted by David Kiefaber |
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Published on March 2, 2009 | Permalink
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Artist causing fuss with 'Soldier' billboards
Suzanne Opton's intriguing "Soldier" billboards, now popping up across the country, are receiving predictably mixed reactions. The ads are part of an art project by Opton, who's been photographing U.S. soldiers upon their return from Iraq and Afghanistan. The images look rather ghoulish, but while the soldiers look dead, they're actually alive. Opton insists the images are meant to be artistic, not political, but that seems willfully naive. They engage a topic that's under intense debate and has far-reaching legislative and social consequences—it doesn't get much more political than that. We're not trying to tell Opton how to do her job, but if you want to provoke people, then provoke them. |
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Published on October 31, 2008 | Permalink
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Detroit has a museum, and you should visit
Detroit has an Institute of Arts? Once I let that sink in, I enjoyed these new spots from Perich Advertising + Design and Head Gear Animation, directed by Julian Grey. (A second one is here.) There's been a wave of animated commercials of late (those Minnesota Lottery spots spring to mind), but these promote a museum, so don't expect to scratch and win. In fact, please don't scratch the paintings, or the classic Ford tailfins, or the Red Wings jersey collages—or whatever it is they have on display. The characters in the ads seem happy enough, briefly taking on the characteristics of various works of art. The message of the spots, according to the press release, is: "Come to the museum to get inspired, people!" The problem is, there's only one real inspiration a person can have while visiting Detroit, and that's to get the hell out of town! |
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Published on October 30, 2008 | Permalink
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Getty Museum ad will mess with your head
Here's another ad in which people have random things where their heads should be. This time it's for the Getty Museum, whose collection boasts "pre-20th-century European paintings, drawings, illuminated manuscripts, sculpture, and decorative arts," among other things. Judging by their marketing efforts, they've got quite the Headhunting Conservatory as well. We guess "It stays with you" as a parting gift. —Posted by David Kiefaber |
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Published on September 16, 2008 | Permalink
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The arts, now part of a nutritious breakfast
Holy crap! Not only is Johannes Brahms the best Kool-Aid man ever, but his breakfast cereal makes you grow a beard. Who wouldn't fund the arts after seeing a commercial like this? The spot is part of an Ad Council campaign by Leo Burnett for Americans for the Arts. Another commercial, this one featuring Van Gogh, tries a little too hard with the Van Goghgurt pun, but the kid's reaction to the painting makes it work. It's odd that they chose a fruit loop like Van Gogh to push art on middle America, but he's still a more wholesome choice than someone like Caravaggio. —Posted by David Kiefaber |
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Published on August 25, 2008 | Permalink
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