Women love great, confusing NuvaRing ads
It's sad when you have to run a commercial talking about how great your previous commercial was, only to clarify the earlier ad because obviously no one could figure out what you were selling. In NuvaRing's latest, a hired group of friends does exactly that: They discuss how much they love NuvaRing commercials, and then explain what exactly a "NuvaRing" is. Well, they sort of explain it. "Don't you have to … put it in ..." the ditzy one asks, clearly too skittish to say "vagina" or even "vajayjay." "For me, it's easy!" says another woman, which I assume means, "Yes." Then they flip back to the previous commercial, which explains the risks. I don't want it to seem like I'm against sticking things in vaginas, but isn't the whole topic awkward enough without the actors acting like it's too awkward to even say the word? Can't we just skip that part, along with the rest of the stuff they're not telling us (e.g., that it can slip out when having sex, pulling out a tampon or straining during a bowel movement)? Just please bring back the first ad with the synchronized swimmers and the horrible jingle, and we'll never speak of this again. See also: |
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Published on August 24, 2009 | Permalink
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Yaz is sorry but I'm still not sure what about
When the young, attractive woman looked me candidly in the eye, I just knew she was about to tell me about birth control. There was a huge black banner that said "Yaz" at the bottom, for one thing. But when she said "the FDA wants us to correct a few points," I did a spit take with my meatloaf sandwich. Yaz apparently reached a settlement back in February for two spots, "Balloons" and "Not Gonna Take It," in which Yaz made numerous claims that it treats symptoms commonly caused by PMS when it really treats PMDD. They also said it clears up acne, but it only clears up certain kinds of acne. So, Yaz agreed to spend $20 million on corrective advertising, and instead of spending it all in one big ad blast, they've strung it out, in an apparent effort do the most long-term damage to the brand. I do feel it's admirable for them to be so blunt, but the spot doesn't clear up anything for me. I've never heard of PMDD, and didn't know there was another kind of acne besides the annoying kind. On the other hand, it's the first b-control commercial I've paid attention to in years, and I did Google it seconds later, just to see how badly they were fined. That counts for something, right? |
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Published on May 21, 2009 | Permalink
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