The Christian right might not like this spot

Ah, those wacky, progressive Swedes. The Stockholm-based fashion house Bjorn Borg, which makes clothing, shoes, eyeglasses and such, has released a commercial in which two male priests are married in a church by a female priest. At one point, the men of the cloth swap some spit. The theme of the campaign is "Love for all." The swingin' firm has launched a dating site (I'm guessing Anna Kournikova's not using it) and plans to introduce "Lucky Underwear" in the near future. The impious effort comes as the company's namesake is generating some press by playing in big-money exhibitions in Asia this week with '80s nemesis John McEnroe and current racquet kings Roger Federer and James Blake. None of them smooched after their matches, in case you were wondering. Also, since I'm almost certainly going to hell just for watching the spot, I'd like to add one more thing: That lady priest is kinda hot.

—Posted by David Gianatasio

Published on November 25, 2008 | Permalink | Comments (10)
Filed under Bjorn Borg, Europe, Gianatasio