BMW goes balls-out for 5 Series teaser spot
This teaser spot for BMW's redesigned 5 Series is subtle, beautiful and surprisingly shot right in the automaker's own museum without CGI trickery. It was created using the BMW Museum's kinetic sculpture installation in Munich, an exhibit designed by Berlin agency Art + Com and awarded best of show at the One Show Design awards earlier this year. To see more than just a silhouette of the new sedan, you'll need to wait until Nov. 23, when BMW will broadcast the unveiling live on BMW.tv. —Posted by David Griner
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Published on November 11, 2009 | Permalink
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Don Draper covetously eyes BMW's 3 Series
Because the world needed more people talking about Mad Men, BMW sponsored the season premiere and put together this classy, mostly period-accurate ad for Vanity Fair, from GSD&M Idea City and photographer Anton Watts. But as Jalopnik points out, Don Draper drives a Cadillac Coupe de Ville. He certainly wouldn't drive the car featured in that ad. That thing might as well have been a spaceship in the early '60s. Of course, we could see these kinds of anachronisms more often if BMW gives the show any more money. Mad Max Men, here we come! See also: |
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Published on August 24, 2009 | Permalink
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BMW whips Audi in impromptu chess game
BMW makes an audacious move here in its battle against rival Audi. The latter apparently erected a billboard taunting, "Your move, BMW," for its redesigned 2009 A4, on a thoroughfare in Santa Monica. Shortly thereafter, in a bit of inspired luxury auto one-upmanship, signage for BWM's M3 sedan appeared across the street with the line, "Checkmate." It's a fun, in-your-face concept that's fast earning kudos in auto and ad media worldwide. (Juggernaut Advertising, an independent agency in Santa Monica, created the response ad for BMW of Santa Monica.) Audi should just shrug it off and respond with an ad proposing "Two out of three?" —Posted by David Gianatasio |
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Published on April 20, 2009 | Permalink
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