Smoke pink cigarettes, defeat breast cancerBy David Kiefaber on Wed Nov 3 2010Big Tobacco is joining the fight against breast cancer by rolling out snazzy pink cigarettes, and promising to donate half a cent to the breast-cancer cause for every pack smoked. This humorous parody from the Upright Citizens Brigade takes a shot at modern consumption-as-activism, the companies that exploit it, and possibly the amount of attention breast cancer gets over other forms of cancer. The pregnant woman and the old lady with the voicebox are glorious, and everything else is pretty spot on. So, all in all I'd say UCB has come a long way from the dorky, unfunny Comedy Central show I remember from high school. If they're looking to make more PSA spoofs, I'd love to see what they'd do with AIDS or domestic violence. Via Consumerist.
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Filed under Breast cancer, Kiefaber, Parody, PSAs
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Breast checks are fun again with Boob LubeBy Tim Nudd on Fri Oct 8 2010Video is SFW. October is National Breast Cancer Awareness Month, so we'll be seeing lots of campaigns around the general topic of boobs. Here's one for Boob Lube, aka "the Original Breast Check Soap," which is a real product you can buy. It's produced by the Original ta-tas Brand, which claims to donate "at least 25 percent" of the proceeds of every purchase to fight breast cancer. Via Buzzfeed.
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Filed under Breast cancer, Nudd, Parody, Personal care
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Mastectomy is life in Grey breast-cancer adBy Tim Nudd on Thu Sep 30 2010Last year, Grey Amsterdam put together that very-NSFW breast-cancer campaign for Pink Ribbon magazine, including a 30-second spot that showed a bunch of naked breasts, along with a voiceover rhyming about each pair's journey through life together. Now, the agency is back with some wonderful new print ads, including one NSFW execution that might be the first ad to explicitly present mastectomy as a cause for celebration. Grey managing director Hazelle Klønhammer says: "As humans we all need to feel a sense of community, a sense of belonging. There seems to be an invisible bond, an inexplicable connection, between women. Our campaign for Pink Ribbon 2010 amplifies this sense of belonging. It establishes a feeling of 'We're in this together' against breast cancer, and encourages a willingness to show support." Via Adland. UPDATE: There's also a new video, also NSFW. |
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Filed under Breast cancer, Europe, Grey, Nudd, PSAs
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Living with a gross cancerous blob is toughPosted on Mon Nov 2 2009
An expanding, grody pink blob that takes over a suburban home and eventually smashes through the windows in this spot by Colenso BBDO for the New Zealand Breast Cancer Foundation. The agency also created an installation in downtown Auckland, with an initially tiny blob growing so large it blocked the street. Local white-collar types didn't seem to mind, and the well-intentioned stunt made the nightly news, drawing attention to the cause. The generally light tone dovetails with other recent category efforts, like "Musical Butts" and "Save the Boobs," though it's less over the top than Grey's NSFW PSA. The New Zealand campaign successfully treads the middle ground: It's "wacky" enough to catch viewers' attention and slightly sinister, emphasizing that early detection can avert problems before they grow out of all proportion. —Posted by David Gianatasio Previously on AdFreak: |
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Filed under BBDO, Breast cancer, Gianatasio, PSAs
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Grey breast-cancer ads have nothing to hidePosted on Mon Sep 28 2009
In America, breast-cancer PSAs skirt the issue a bit—they're even liable to focus on butts rather than boobs. Not so in Europe, where they get straight to the point. For example: this new, very-NSFW campaign from Grey Amsterdam for Pink Ribbon magazine. This 30-second spot just shows a bunch of naked breasts, along with a voiceover's rhyme about each pair's journey through life together. The print ads also show naked women's torsos, along with handwritten text giving the breasts individual names and telling their story. (The print ads were shot by British photographer Rankin, who also worked on that bloody new U.K. anti-smoking spot.) This is par for the course at Grey Amsterdam, whose reel includes a commercial shot from the point of view of a vagina. None of this stuff would fly in the U.S., of course, where Rethink's not-very-shocking "Save the Boobs" campaign is branded "astonishing" for its use of "male lechery." Via Adland. —Posted by Tim Nudd See also: |
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Filed under Breast cancer, Europe, Grey, Nudd
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DDB fights breast cancer with musical buttsPosted on Mon Sep 28 2009
Ever slide on a pair of jeans and feel an unmistakable eruption of divine glory from your buttocks? You know the feeling—like riding a giant seahorse through the denim countryside? Well, that sensation has finally been captured in an ad—specifically, in this spot for Lee National Denim Day, an annual fund-raiser for breast-cancer research. The Oct. 2 event encourages supporters to create teams and gather donations. Two DDB Chicago animators created the spot above as a promo for the agency's team, "DDB Cheers for a Cure." So, if you're a DDB fan (or a job applicant looking to score brownie points), you can donate a few bucks to help them reach their $10,000 goal. Or you can make your own team, especially if you're at an agency that also wants to get in line for the Lee creative account. (Has Lee made a memorable ad since Fallon's Buddy Lee spots?) Oh, and in case you were confused like me, this isn't the Denim Day that advocates against sexism and rape. (That's April 23.) Lee National Denim Day supports a variety of breast-cancer initiatives and predates the other Denim Day by about three years. —Posted by David Griner |
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Filed under Apparel, Breast cancer, DDB, Griner, Lee, PSAs
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Latest breast-cancer PSAs let it all hang outPosted on Fri Sep 18 2009
October is National Breast Cancer Awareness Month, but why not get started early? The "Save The Boobs" PSA above, from the Rethink Breast Cancer initiative, is a little pool-side music-video appreciation of one white-bikini-clad woman's assets. And the spot below, from Yoplait (via AgencySpy), gets all patriotic, with women pledging allegiance to their breasts, which are called everything but. A lighthearted treatment does wonders for the weighty topic of cancer, as we've seen before—most notably when that cancerous lesion rapped about sun safety in Australia. —Posted by Tim Nudd See also: |
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Filed under Breast cancer, Nudd, PSAs
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