Cadbury and Ghana celebrate Fairtrade pact

If you think the drumming gorilla or dancing-eyebrows kids got big heads from starring in Cadbury ads, check out the oversized star of "Zingolo," this new Cadbury video, shot in Ghana. The song is the first single off an album from the firm's Glass and a Half Full Productions celebrating African music and culture, while touting the U.K. confectioner's switch to Fairtrade cocoa. (Cadbury will pay a guaranteed minimum price for Ghanaian cocoa under a £45 million initiative over 10 years.) The song is infectious, and we'll assume Cadbury doesn't really use exploding, psychedelic cocoa beans in its chocolate bars (though it would explain why I feel high after a few bites). Best of all, there's no Phil Collins on the soundtrack.

—Posted by David Gianatasio

See also:
Ecstatic simian drummer loves Phil Collins
Cadbury returns with dancing-eyebrows ad

Published on September 21, 2009 | Permalink | Comments (0)
Filed under Africa, Cadbury, Candy, Europe, Gianatasio

Modern dancers interpret the art of Cadbury

The performing arts are taking a beating from advertising today. First, we had the Breathe Right nasal-strips guy who quietly snoozes through a pretentious theater performance. Now, we get this Cadbury Caramilk ad from Saatchi & Saatchi New York, in which the process of creating the candy bar is "revealed through modern dance"—which is another way of saying, revealed through a bunch of jiggling, costumed buffoonery. A commercial ridiculing an orchestra would round things out.

—Posted by Tim Nudd

Published on June 8, 2009 | Permalink | Comments (2)
Filed under Cadbury, Candy, Nudd, Saatchi & Saatchi

Australian soda handing out hairy man-bibs

Any adults who are in the market for a creepy new bib (for themselves, not their offspring) should look no further than Cadbury Schweppes' Man Bib, which somehow promotes the company's Solo brand of soft drinks down in Australia. It claims to work as an actual bib, but the model is wearing it under his shirt, which defeats the purpose entirely. But hey, it could have been a codpiece.

—Posted by David Kiefaber

Published on April 20, 2009 | Permalink | Comments (0)
Filed under Australia, Cadbury, Kiefaber

Hershey builds its own factory of happiness

This Arnold spot for Hershey's Kisses apparently debuted a few weeks back. So, why did a local TV station just last night run the brand's "land of chocolate" animated commercial from last year? Anyway, this newer ad is an improvement, perhaps because it strongly channels Coke's "Happiness Factory" spot. Is it a rip-off, unintentionally similar or an homage? Did I even use the word "homage" correctly? Probably not, since I accidentally pronounced the "h" when I said it out loud. The Hershey's spot uses the "Hi-Ho Off to Work" song, which I never thought I could appreciate at all, but in its instrumental form here, it's better than that remake of "I'll Melt With You" from the '08 campaign. Come to think of it, one AdFreak commenter previously suggested that Hershey's "borrowed" Cadbury concepts on that earlier ad. What's next, a spot where a kid comes home to find an empty house and a note from his parents saying they've left because he hogged all the Hershey bars?

—Posted by David Gianatasio

Published on April 8, 2009 | Permalink | Comments (1)
Filed under Arnold, Cadbury, Candy, Coca-Cola, Gianatasio, Hershey

Cadbury returns with dancing-eyebrows ad

Here's "Eyebrows," the new British spot by Fallon for Cadbury. I'd like to say it matches or even surpasses the famous drumming gorilla, but it doesn't. I'd even go so far as to call it annoying. That said, I could easily be in the minority. British advertising mega-blog Scamp feels "the status of the industry you work in just went up a notch." I guess we'll just have to see if the official Cadbury Eyebrows page on Facebook (currently at 211 fans) can catch up to the Cadbury Drumming Gorilla Appreciation Society (population 4,123).

—Posted by David Griner

Published on January 26, 2009 | Permalink | Comments (3)
Filed under Cadbury, Candy, Europe, Fallon, Griner

Cadbury's gorilla actually a total lightweight

DDB Stockholm, the agency perhaps best known for its weird McDonald's ads, whipped up this eye-catching, stomach-turning poster for the Roy Awards, which they tell us is "one of Sweden's most prestigious awards for commercials." It's also a major booze fest—so much so that not even Cadbury's gorilla can hold all the liquor down. See the full poster here.

—Posted by Tim Nudd

Published on September 23, 2008 | Permalink | Comments (1)
Filed under Award shows, Cadbury, DDB, Nudd

Wonderbra drummer hotter than Cadbury’s

Wonderbra apes Cadbury’s gorilla ad in this enjoyable spoof, and attempts to improve on the original by featuring a much less hairy drummer and lots of gratuitous boob-bouncing. The Cadbury’s spot was a Glass and a Half Full Production. Here, Wonderbra goes with the tagline “Two cups full of joy.”

—Posted by Tim Nudd

Published on November 8, 2007 | Permalink | Comments (13)
Filed under Cadbury, Wonderbra

Cadbury’s drum-crazed gorilla is unmasked

England’s Daily Mail this weekend published a story with more than you’d ever want to know about Cadbury’s drumming gorilla—in particular, the intricacies of the Stan Winston-made suit itself. The actor inside, Garon Michael, sounds conflicted about his role. “I’ve always loved the song, and when I was drumming to it for the commercial, I was wearing earphones and had the song blasted into my ears. So I really felt that rapture listening to it,” he says. Still, he adds wistfully, “When I got into acting, let’s just say this wasn’t the path I had planned out.” (He may be referring to this.) But the ad, which you can watch here, is a big success. Phil Collins’ 1981 song “In the Air Tonight” is back in the top 20 on the charts, and Cadbury has reportedly seen a 9 percent rise in sales of Dairy Milk chocolate bars in the U.K.

—Posted by Tim Nudd

Published on October 31, 2007 | Permalink | Comments (0)
Filed under Cadbury

Ecstatic simian drummer loves Phil Collins

I don’t know what this has to do with Cadbury Dairy Milk, but it’s funny. Among gorilla drummers, it seems the work of Phil Collins inspires a genuine cosmic connection. Created by Fallon London’s Juan Cabral, one of the creatives behind the Sony Bravia “Balls” spot.

—Posted by Tim Nudd

Published on August 31, 2007 | Permalink | Comments (26)
Filed under Cadbury, Fallon