Fred Willard gets in holiday spirit with Alltel
Fred Willard and the nerdy Alltel sales guys in a rhyming holiday spot? You're not tripping on eggnog—it's true! Fred amiably narrates the proceedings in the ad below, reclaiming some of the dignity he lost by appearing in those FedEx mock-infomercials. Much of the Alltel action takes place on a stage—an attempt, perhaps, to evoke an aura of festive yuletide pageants. Or maybe it just saved Campbell-Ewald some bucks on location filming. Do I detect some heat between Chad and Heather at the store? Oh yeah, they'll hook up—thanks to the free LG Touch with a one-year contact. The nerds, as always, are left standing out in the cold. —Posted by David Gianatasio
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Published on November 17, 2009 | Permalink
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Trees invade cities in Kaiser Permanente ad
The urban and natural worlds fuse harmoniously in this evocative Kaiser Permanente spot from Campbell-Ewald, directed by Biscuit's Noam Murro. Huge trees dot a city's skyscape, and wildlife freely roams the plazas below, highlighting the benefits of Kaiser's push toward paperless medical records. (This is actually the director's cut of the spot. The "official" version, posted to Kaiser's YouTube page, has a voiceover and isn't as good.) The healthcare company stands to gain more than environmental brownie points from the creation of an urban jungle, too. It'll make a bundle on claims when those redwoods fall into the office buildings and motorists hit the deer. —Posted by David Gianatasio Previously on AdFreak: |
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Published on October 8, 2009 | Permalink
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Campbell-Ewald goes all Modernista! online
It seems like ages ago, but it was only 18 months ago that Modernista! debuted its "un-site," which just framed agency information from places around the Web like Wikipedia and Facebook. The site was clever, and smart enough that Agency.com paid homage to it with its controversial Skittles site. And now, another homage: Campbell-Ewald has revamped its site to offer a similar experience. It frames Wikipedia, Facebook, YouTube and Flickr to show off the agency. It's really not a bad approach to an agency site, despite the fact that Modernista! got there first. After all, the agency world is still filled with dreadful Flash-heavy sites that are seemingly designed to frustrate visitors into leaving. —Posted by Brian Morrissey See also: |
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Published on September 10, 2009 | Permalink
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Alltel giving the same gifts for the holiday
Campbell-Ewald and Alltel give Chad and the gang the Rankin-Bass treatment in a suite of holiday spots. They're well done and diverting, but the approach seems strangely familiar. Oh right, Alltel produced a similar effort last year! There's nothing inherently wrong with that, but it's like getting a slightly different red tie two Christmases in a row. No matter how nice the second one is, the novelty has worn off—the thrill is gone. Also, the rival sales guys seem kinda subversive in a South Park-y way, while Chad and Santa come off as patently uncool. I was rooting for the mischievous crew to hijack the sleigh and bombard the countryside with Xboxes, iPods and Kindles. Let's face it, Alltel, your stuff's not on too many Yultide wish lists. By the way, a red tie really would bring out my ruddy complexion nicely—and I didn't get one last year. In case anyone was wondering. —Posted by David Gianatasio |
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Published on November 18, 2008 | Permalink
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Chevy spots offer worst-in-class pandering
We've written about the Chevy Traverse campaign before, when they were taking flak for their controversial idea of the perfect man. Still, Chevy seems committed to its strange efforts at pandering to women. Its latest spot from Campbell-Ewald takes a turn for the surreal when, for no apparent reason, it starts raining shoes. Our protagonist is lucky to have best-in-class cargo room, and she's scores a huge haul of disgusting, probably used heels. That's right: It doesn't rain Blahniks. It rains a huge array of oddly colored, subjectively sized, random shoes. We're left to wonder things like: Why doesn't she get brained by any of those shoes? If hail can dent cars, why can't a four-pound falling clog? And what kind of woman actually dreams of raining shoes: a 6-year-old who just read Cloudy With a Chance of Meatballs? I'm not going to tell Chevy it's embracing a horrible stereotype. Some women adore shoes. But they want to see them in posh stores on little pedestals, or possibly on sale, not falling from the sky like the local Payless just got hit by a suicide bomber. —Posted by Rebecca Cullers |
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Published on September 23, 2008 | Permalink
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Alltel sales guys haven't changed one bit
—Posted by David Gianatasio |
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Published on August 22, 2008 | Permalink
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