Cannes shares Zuckerberg and other Q&As

The Cannes organizers have finally gotten around to sharing the last batch of videos from last month's festival (footage that was previously marooned inside the CannesLions.com site). A backstage interview with Facebook's Mark Zuckerberg is posted below. Jump over to our RealTimeCannes site for interviews with Chuck Porter, Martin Sorrell, Mark Tutssel, David Droga, Craig Davis and many others.

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Watch the top 18 Film winners from Cannes

We've put the Grand Prix winner and all 17 gold Lion winners from this year's Film Lions competition on one page. Watch all of the ads here.

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Adweek to offer live coverage from Cannes

It's that time of year again—time for advertising's heavyweights to gather in the south of France for a celebration of the industry's top creative product. We'll be on the ground again for this year's Cannes festival, which begins on Sunday, firing up our RealTimeCannes site for live updates all week long. Digital editor Brian Morrissey, creative editor Eleftheria Parpis and critic Barbara Lippert, armed with video cameras, will be posting news reports and video interviews and tweeting their adventures throughout the week. We'll also be embedding galleries of winning work, and plenty of other Cannes-related stuff from Twitter, Flickr and YouTube. So join us at RealTimeCannes for the most complete Cannes coverage anywhere.

—Posted by Tim Nudd

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Burnett man will do what you say at Cannes

David Perez, creative recruiter at Leo Burnett, wanted to go to Cannes. He wanted it hard. How hard? Hard enough to whore himself out to your every tweeted whim. That's right. Burnett agreed to send Perez to Cannes only if he agreed to be part of a social-media experiment. Like some kind of subservient barnyard fowl, Perez must follow any and all instructions you send him at @DavidonDemand—no restrictions—while he's there. At least that's what he claims. I once made a friend of mine do something similar—forcing him to wear a sandwich board and cater to the whims of everyone in our high school for a day. For David's sake, I hope he has someone on tap to monitor the feed and counteract the more illegal/lascivious/physically impossible demands (@DavidonDemand Fix the oil leak in the gulf). David will be wearing glasses with a webcam attached so you can watch the whole thing unfold. He'll be slaving away from June 21-26. There seems to be no time window for your tweets, so he may also be conducting an experiment in sleep deprivation.

—Posted by Rebecca Cullers

Filed under Cannes, Cullers, Leo Burnett
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Would a baby app scare guys into safe sex?

Here's a case study for a fictional Durex iPhone app that simulates the experience of having a newborn. Created for the Cannes Future Lions 2010 competition, the video shows how such an app could scare young men into using condoms. I especially like the idea of a QR code in Durex packaging that would link to an "Anti Knock-Up Application" that protects your iPhone from being impregnated by mobile-device debauchery. The challenge of the Future Lions contest was to "advertise a product from a global brand in a way that couldn't be conceived five years ago." To that end, designers Nicolai Villads, Peter Ammentorp and Raul Montenegro seem to have hit the mark. I definitely don't think anyone in 2005 could have predicted the profitable sound of two phones humping.

—Posted by David Griner

Filed under Cannes, Condoms, Durex, Griner
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Cannes 48 Hour ad contest's winners named

Andrew Dobbie, 25, of JWT Manchester and Rachel Wolak, 28, of Crispin Porter + Bogusky have been named the winners of the 48 Hour YouTube Cannes Young Lions Ad Contest. The challenge was to create a spot for WaterAid, which works to bring safe water and sanitation to the world's poorest communities. Check out the spots after the jump—Dobbie's first, and Wolak's second. Read more about the winning entries here. 

—Posted by Tim Nudd

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Dudes will drink turd water to get to Cannes

Warning: gross. The creative brief went up this weekend for the YouTube-Cannes Young Lions 48 Hour Ad Contest. Contestants had two days to concept, shoot and upload PSAs for Water Aid showing the plight of those who don't have safe drinking water. This video is getting most of the attention so far, because it appears to show a dude crapping in a glass and drinking it (though not really, probably—hopefully). This point is, this is something 2.5 billion people are essentially forced to do every day. To be on the safe side, if you see this guy in Cannes, offer him a breath mint but do not shake his hand. See all of the entries here.

—Posted by Tim Nudd

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Probably your only chance to get to Cannes

Cannes is an especially tough ticket to cadge nowadays. But there are plenty of side doors. If the Ogilvy contest was too salesy for your creative sensibilities, there's always the YouTube-Cannes Young Lions 48 Hour Ad Contest. The idea is this: You get 48 hours over the weekend of May 15-16 to write, shoot and edit a video, and then upload it to the Cannes Lions channel. (It's open to those 18-28, no olds allowed.) There, you'll probably be subjected to ritual abuse from other creative types who didn't even bother to enter. Still. You'll also get a shot at a trip for two to the Riviera to rub elbows with the ad elite and trudge through broken glass at the Gutter Bar. The brief goes up at midnight GMT on May 14.

—Posted by Brian Morrissey

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Cannes feels your pain, but is that enough?

The recession is over. Maybe. The ad world certainly hopes so, having shed an estimated 46,000 jobs during the Great Recession. The lucky few who remain are breathing a sigh of relief and looking forward to a new reality of tighter budgets and more scrutiny given to frivolous expenses. So, where does that leave Cannes, the industry's pre-eminent annual boondoggle? The festival and award show, which saw a steep drop in attendees last year, announced the opening of 2010 registration by trumpeting a price freeze: A full-week pass will cost $3,100—not chump change, but no higher than last year. Of course, there are other costs associated with sashaying around the Riviera with the industry's movers and shakers. You have to factor in airfare, obscenely expensive hotels and the odd $32 ham-and-cheese sandwiches and $12 bottles of beer. The numbers quickly add up. My guess is the Carlton Terrace won't be too crowded this June.

—Posted by Brian Morrissey

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Adweek launches RealTimeCannes.com site

The 56th International Advertising Festival opens this weekend in Cannes, France. To cover the proceedings, Adweek is launching a brand-new Cannes site, RealTimeCannes.com, where digital editor Brian Morrissey and creative editor Eleftheria Parpis, armed with video cameras, will post news reports and video interviews throughout the week. They'll also be Tweeting their various adventures through their @bmorrissey and @eparpis accounts. In addition, we'll be embedding plenty of Cannes-related stuff from Twitter, Flickr and YouTube in the sidebar. (We'll be rotating people in and out of our live Twitter modules, starting today with the Cyber Lions jury, which is already chatting about the judging process.) To get you in the mood, we've also posted all of the Grand Prix winners in Film and Press from each year since 2000, and are asking you to pick your favorite from each batch. Hope to see you there.

—Posted by Tim Nudd

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Design the official T-shirt for Cannes 2009

Uniqlo, the Japanese apparel company that swept the advertising award shows this year with its entertaining blog widget, is teaming up with the Cannes International Advertising Festival for a contest to select the official T-shirt of next year's festival. The company, which won Grand Prix honors in both Titanium and Cyber, is inviting people to submit designs for review by the 2009 judges. The design, of course, must be original and include a lion, the symbol of the festival. While only one design will honored as the "official T-shirt" of the event, 10 entries will be sold as T-shirts next summer in Uniqlo stores. Past festival T-shirts usually only got worn out of necessity (lost luggage and blazing heat topping that list). Maybe these will actually make their way back home with the attendees.

—Posted by Eleftheria Parpis

Filed under Award shows, Cannes, Parpis, Uniqlo
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