Raisin Bran Crunch turns alien's life around
A chatty British alien explains how his life is so much better now that he's eating right—more Raisin Bran Crunch, less human meat and cerebral fluid—in this amusing three-minute video from Leo Burnett in Chicago. The creature looks a lot like one of the H.R. Giger creations from the Alien movie series. He even has the smaller inner set of jaws, which turn out to be perfect for eating spoonfuls of the cereal. —Posted by Tim Nudd
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Published on December 11, 2009 | Permalink
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Simian shoppers love Banana Nut Cheerios
Supermarket + guy in a gorilla suit + Banana Nut Cheerios = blah. This Publicis Modem spot aims to be goofy and outrageous, but it's mostly just dull. The background muzak doesn't help. It sounds like the stuff they played in grocery stores when I was a kid about 1,000 years ago. Today, we're tortured by classic rock and '60s pop. Surely the Monkees theme can't be that costly to use in ads. Look, the ape-costume bar has been set quite high since Cadbury's drumming gorilla. This simian has better manners than most grocery shoppers. How about a rampage in the aisles, with mini-Kong carrying a checkout gal to the pinnacle of a package display, clerks rushing to her aid with pricing guns? Letting the ape go bananas would've heightened his appeal. —Posted by David Gianatasio
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Published on November 9, 2009 | Permalink
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Zombie milkmen gotta have their Corn Pops
Earlier this year, Kellogg's Corn Pops served up a triple-bypass of ads from Leo Burnett that defied the old-school notion that elements within a campaign should somehow be related. We got a full-scale, costumed high-school musical, a Japanese monster-movie riff, and the rainbow dreams of a Komodo dragon. The ads had me confused but paying attention. Now, with the beautiful stop-motion spoof-horror masterpiece above, titled "The Spooning," I finally understand: Singing zombie milkmen are the true horsemen of the apocalypse. I also understand that Corn Pops is trying to circumvent short attention spans by not repeating themselves. Instead of taking the easy out with outright non sequiturs, they're trying to tell stories that are ostensibly about the need to have one's Pops. A different cut of "The Spooning," with full Pop nudity, and an educational video spoof called "Harvest" can be seen in the video section of the Waveplant Studios site (they did the music). See also: |
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Published on August 17, 2009 | Permalink
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Post Shredded Wheat isn't fond of progress
Post Shredded Wheat is putting the "no" back in innovation by pointing out that its cereal has been made the same way since 1892. The campaign, courtesy of Ogilvy, goes retro with long-copy print ads, but despite the aversion to progress, they haven't skimped on the digital media. Hop over to ThePalaceOfLight.com to view some amusing anti-progress webisodes. Or check out the spots on Frank Druffel's Facebook and YouTube pages. Turning a negative into a positive has long been one of advertising's best tricks (think Avis). Not only does going against the conventional wisdom make the brand stand out, for Post it's also a good insight about America's current fear of Frankenfood. It's also-also a fantastic time for Post Shredded Wheat to make its move, since Kellogg's has just been smacked by the FTC for misleading claims about Frosted Mini-Wheats. In these times, we need old-fashioned wheat we can trust, not this whiz-bang CGI wheat spouting "scientific" claims and other mumbo-jumbo! |
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Published on May 14, 2009 | Permalink
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