BBDO Australia cooks up 'Yes We Can' sale

Advertising loves to capture the zeitgeist, and then twist it into something unrecognizable. Stands to reason that advertisers would glom on to the inspiration collectively felt by the inauguration of Barack Obama. Clemenger BBDO in Australia, however, might have stepped over the line just a bit. It incorporates a fake politician narrator and Obama's familiar "Yes, We Can" slogan to hawk Chrysler, Jeep and Dodge cars during—and it pains me to type this— the "Yes We Can" sale, going on now through March. There's also a Web site. Kudos to Alisa Leonard-Hansen for digging up this atrocity.

—Posted by Brian Morrissey

Published on January 26, 2009 | Permalink | Comments (2)
Filed under Barack Obama, BBDO, Chrysler, Dodge, Jeep, Morrissey

You'd buy anything from Ricardo Montalban

Ricardo Montalban died yesterday, so we'll honor his memory by posting this ad for the 1975 Chrysler Cordoba. That may not seem like much of a tribute, but just stop and think about every Chrysler you've ever owned, and the company's financial performance over the past decade. That Ricardo managed to make one of their cars sound like the most decadent vehicle since Caligula's chariot is pretty impressive. Plus, it was either this or something from The Wrath of Khan, which didn't seem fair.

—Posted by David Kiefaber

Published on January 15, 2009 | Permalink | Comments (1)
Filed under Chrysler, Kiefaber, Obituaries

Chrysler minivan helps save pocket ponies

Given the abundance of videos featuring "kinetic type" that have been bouncing around the Internet, I'm a bit surprised that I haven't seen this animation style pop up in a mainstream ad. (If there's been one, feel free to correct me in the comments.) Now, the Chrysler Town & Country, of all things, is being promoted with a typographical joy ride involving a lost pony. It's a nice spot with great delivery, even if the narrator's random praise for the minivan sounds a bit forced. This online spot, created by Organic and running during shows downloaded from ABC.com, seems to be the first installment in a series. If so, I just hope that nice couple and the pony don't end up in the vengeful clutches of a foul-mouthed Walter Sobchak.

—Posted by David Griner

Published on August 21, 2008 | Permalink | Comments (5)
Filed under Automotive, Chrysler, Griner, Organic, Web video