Who needs reporters at these conferences?

I didn't go to the Interactive Advertising Bureau's Ecosystem 2.0 conference, being held this week in Orlando, Fla. Thanks to Twitter, I guess I didn't need to. Among those handling the play-by-play: Campfire "chief narratologist" Steve Wax, Federated Media CEO John Battelle, SocialMedia CEO Seth Goldstein and The Rubicon Project director of strategic publisher acquisition Josh Wexler. Most of the chatter is the humdrum stuff common to all live-Tweeted conferences: speaker quotes without context. Underneath are some juicier tidbits—relatively speaking. This is an industry conference in Orlando, after all.
  • Google's sales pitch: "Why is Google allowed a sales pitch on Google products rather than the future of advertising?" (Wexler)
  • IAB needs heat: "It's friggin' cold in here." (Battelle)
  • Time to move on: "[Yahoo exec] Joanne Bradford says Subservient Chicken was an unimportant stunt—and touts a Nissan concert." (Wax)
  • Facebook has a long way to go: "I wonder what their ad products would look like if zuck/fbook and @ev / twitter spent a year at an ad agency or cpg company." (Goldstein)

—Posted by Brian Morrissey

Published on February 25, 2009 | Permalink | Comments (4)
Filed under Conferences, Digital, IAB, Morrissey

Now, there's a real killer conference booth

Forrester Research analyst Jeremiah Owyang spotted this eye-catching booth at the recent Online Market World conference in San Francisco. Doba is a "dropshipping" site that connects wholesale suppliers with online retailers (i.e., you use it to sell other people's stuff). While the Web seems awash with people who think the site's a scam, you have to give them props for knowing how to get your attention without resorting to the usual trade-show devices (by which I mean boobs).

—Posted by David Griner

Published on October 10, 2008 | Permalink | Comments (2)
Filed under Conferences, Griner, Non-traditional