Sonic manager stages robbery during lunch
A manager at a Sonic in Missouri (no, not the person shown here) decided to "train" his staffers on how to handle a potentially violent situation by staging a mugging where an actor held a realistic toy gun to an employee's head. Thing is, he decided to do this at the height of the lunch hour, causing frantic customers to call police and report a hostage situation. Once the police arrived, they figured out what was happening, and "forcefully got the message across that's not expected behavior." Sonic's corporate executives agreed. The company said in a statement: "The franchisee who owns and operates the drive-in sincerely regrets any inconvenience or misunderstanding caused by the training event. Sonic believes in providing a safe atmosphere for our employees." I doubt a single soda slinger in the whole place learned anything from the ordeal. But let's look on the bright side: I'm sure Sonic's PR folks will get plenty of training. —Posted by Rebecca Cullers Previously on AdFreak: |
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Published on November 17, 2009 | Permalink
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So, tell me again why vampires like Volvos?
Of all the inexplicable tie-ins, I would never have guessed Volvo and Twilight. The rationale is that Volvo keeps you safe, and vampires keep you safe! Well, not vampires in general, just Edward the Shiny. And how does Edward keep you safe? Well, he cares enough to drive a car meant for middle-aged women. Now, I'm not a Twi-hard or a Twi-hater, but this is possibly one of the worst collaborations I've seen since My Own Worst Enemy turned out to be GM's worst enemy. When the Twilight commercial I thought I was watching magically turned into a Volvo commercial, I knew it was going to be bad. I was right. They directed me to a Web site, WhatDrivesEdward.com, where I stared into Edward's sulky eyes and was asked to solve a six-part puzzle for a chance to win the same Volvo he drives in the movie. At that point, it was over between Volvo and me. But I wish Volvo (and agencies Euro RSCG 4D and Arnold) lots of luck in their attempt to convince moms to make major purchases based on the lust-crazed whims of their teenage daughters. —Posted by Rebecca Cullers |
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Published on November 16, 2009 | Permalink
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Disney frog getting leg up from Geico gecko
The Martin Agency has cobbled together a cute Geico tie in with Disney's new movie The Princess and the Frog. In the spot, the frog prince Skypes the gecko to ask for advice about un-frogging himself and instead learns how he can save hundreds by switching to Geico. There doesn't seem to be anything to the tie-in beyond this one spot. And the only connection seems to be that the lizard and the frog are both small, talking, green things (OK, the frog's more of a sandy beige) with adorable accents. But who cares how they relate? Little greenish/beige spokescreatures are cute. —Posted by Rebecca Cullers
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Published on November 11, 2009 | Permalink
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Want the lowest prices on Earth? You got it!
On a recent trip up I-95, I stopped at JR Discount Outlets, which in addition to having the world's largest cigar shop and fabulous doll superstore, boasts the LOWEST PRICES ON EARTH! That's right, not the lowest in North Carolina, not the lowest in the U.S., but the lowest on EARTH! The dubious claim is posted on every item in the store. How do I know it's dubious? It took me 3.4 seconds and Google to find a lower price for the item I bought. You have to wonder, if you're going to make such a claim, why stop on Earth? Just go ahead and claim the whole universe. It's not like the FTC is going to get many off-world objections. —Posted by Rebecca Cullers
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Published on November 9, 2009 | Permalink
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Axe has street musicians singing its praises
Axe sought out 20 street musicians and bands by way of MySpace and Craigslist and offered them $1,000 each to put out "Axe Instinct" signs and deodorant samples and sing "Look Good in Leather" a couple of times a day. The New York Times has the scoop on a Penn Station musician named Luke Ryan, above, who's part of the program. It's kind of a bittersweet tale, as Ryan, who seems like a good guy, used to swear he'd never sell out like this. But from Axe's point of view, if you've got your ad in Penn Station from September through December for only a thousand bucks—and it sings!—I say you've made an excellent media buy (not to mention that sweet Times article you got out of it). I've never associated deodorant with street musicians before, but I'm definitely an advocate. More important, I'm an advocate of any Axe marketing that doesn't depict women as pairs of breasts hypnotically jiggling in slow motion, cannibalistic chocoholics or out-of-control succubae capable of riding that mustache right off your face. —Posted by Rebecca Cullers Previously on AdFreak: |
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Published on November 3, 2009 | Permalink
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Here's the feel-bad movie tagline of the year
Sherlock Holmes is premiering on Christmas Day, and to make sure you don't forget, they've come up with a cringe-worthy tagline: "Holmes for the holiday." For copywriters who worry that no one pays attention to taglines, this should allay your fears. Blogs far and wide are whining about this one. Movie Cultists says it's "the kind of tagline pun you'd expect from Alvin and the Chipmunks: The Squeakquel." I've seen it also described as "cutesy," "hilariously awful," "stupid" and "groan-worthy." But my favorite comment was from Movie Poster Addict, which asks, "Are we supposed to consider this to be an example of the supreme wit that will be displayed by Sherlock in the movie?" To top-hat it off, Videogum believes this tagline is so appalling that they are challenging their readers to come up with one that's worse. They're confident no one will. There are some fine contenders, however, like: "More funk. More fun. Morphine." Think you can do better? Or rather, worse? Fire away! Or should I say, Sherlock and load. —Posted by Rebecca Cullers |
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Published on October 30, 2009 | Permalink
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Learn about Kraken rum's beastly namesake
Conflated mythologies are the latest fashionable mixer in liquor advertising. From John Jameson's recent bout of drinking and diving to Dos Equis' Most Interesting Man in the World, imaginative histories are popping up all over. In the same vein, New York agency Dead As We Know It has created a delightful campaign for The Kraken Spiced Rum that fills us in on some of the more fraudulent details of the Kraken sea creature's storied mythology. The three main spots, posted here, prove that someone actually reads those word-a-day calendars. You can also check the site, where you'll eventually be able to acquire a book of the Kraken's mythology. The copy manages to be highly amusing and somehow tastefully done. After all, if this were DDB for Bud, they'd manage to work in some joke about your Ass Kraken. Now, there's a beast I'd rather not encounter. —Posted by Rebecca Cullers Previously on AdFreak: |
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Published on October 26, 2009 | Permalink
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New ads turn healthcare into a gender issue
The non-profits are duking it out over healthcare, with new campaigns practically every week. Now, the National Women's Law Center has joined the fray with a bold ad from New York agency The Concept Farm that reframes the debate as a gender issue. The tagline, "Being a woman is not a pre-existing condition," pretty much sums it up. But in case you missed the point, there are some nice shots of a domestic-violence victim and a cesarean scar. Apparently, women can also be rejected by insurance companies if they're pregnant or were raped. The NWLC says 25-year-old women have been charged as much as 84 percent more than their male counterparts for health plans that don't even offer maternity coverage … all things I honestly didn't know until I saw the ad. With the mild uproar over last week's suggestion by Sen. Jon Kyl (R-Ariz., moron) that as a man he shouldn't have to pay for a plan that covers maternity care, NWLC's little campaign is getting extra press—and will no doubt spawn more campaigns as other women's non-profits rally around the call. And around Sen. Debbie Stabenow (D-Mich.), who pointed out to Senator Kyl that while he may not need maternity insurance now, his mom probably did. Oh snap, here's one right now from the DNC. |
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Published on October 23, 2009 | Permalink
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Marge Simpson poses for cover of 'Playboy'
Everyone has a favorite MILF, but how many of those are animated? Well, cartoon-MILF lover, your day has come: Marge Simpson will appear on the November cover of Playboy. The plan is to attract "younger readers" to the mag, and believe it or not, this is actually part of Fox's 20th Anniversary Simpsons Celebration. Marge is the first cartoon character ever to appear on the Playboy cover, and this collector's item will be available only on newsstands. Playboy has even struck a deal with 7-Eleven (which has done a lot of Simpsons promotions, including changing stores into Kwik-E-Marts) to carry the magazine, something it's done only once before in the past 20 years. As 7-Eleven spokeswoman Margaret Chabris put it: "We love Marge." (Eww). Marge recreates Darine Stern's pose when she became the first black woman to appear on Playboy's cover. Though the outside is tasteful, Playboy assures us the inside will be, "very, very racy." Of course, the tarting-out of Marge, an icon of devoted motherhood, could be risky. But if I know Playboy, they're fully committed to breaking the boundaries of objectification, whether they come in black, white or banana yellow. —Posted by Rebecca Cullers Previously on AdFreak: |
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Published on October 14, 2009 | Permalink
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Does anyone not dislike Amp's iPhone app?
Pepsi's Amp energy drink is taking a beating for its new iPhone app, called Amp Up Before You Score. The app is supposed to help you score with 24 different types of women, which has some people upset over sexism and others over stereotyping. What types of women are listed, you ask? Twins and the Sorority Girl, of course, but there's also Married, Trouble and separate entries for Indie Rock Girl and Punk Rock Girl. What really ticked Jezebel off, however, is the app's suggestion that you brag about your conquests via Facebook or Twitter. In fact, the app wants you to keep a Brag List. Amp and Pepsi have already apologized via tweet. (In a bold move, they even included the #pepsifail hashtag.) A lot of blog space has already been wasted explaining why women won't like this app. What I want to know is whether it will do anything for the brand. Think of how many brands out there purport to help you score. What about this app sets the Amp brand apart from beer ads, or even Italian jeans ads? —Posted by Rebecca Cullers |
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Published on October 13, 2009 | Permalink
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'Bioshock 2' marketing is dystopian's dream
Bioshock 2, the next chapter in 2k Games' first-person shooter/meditation on Ayn Rand, has been pushed back until February, but that hasn't stopped the marketing. They've extended the fiction of the game with creative personal touches that pay attention to all the details. In the sequel, you're returning to the undersea ruins of Rapture 10 years later. By now, the winery must have caved in, because hundreds of wine bottles, filled with promotional game posters, have been washing up on beaches around the world. The bottles soon turned up on eBay, prompting another round of blogger coverage. The marketing team also sent packages to bloggers with hand-singed crayon one-offs of the Big Sister, and bike telegrams by "Speedy Brothers Telegram" to a bunch of Bioshock 2 Web community members. Then, everyone who received a telegram got a package from the Speedy Brothers with his or her own splicer mask. (A splicer is basically a gene mutation junkie who spends the game trying to kill you.) Amazingly, the masks vary in design, showing just how much effort was put in. Of course, the usual fictional conspiracy site is up at SomethingInTheSea.com. But the excitement here is in the offline efforts. It wasn't enough to send a package; they thought of every detail, down to the delivery man's uniform. Now, if they push the release date back again, I'm going to cry. —Posted by Rebecca Cullers |
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Published on October 12, 2009 | Permalink
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You will not escape Sony's '2012' marketingSo, you've probably already seen the clip above for 2012. How could you not? Sony Pictures brags that the rollout of this two-minute clip was "the largest broadcast, cable, online and mobile media preview ever orchestrated." It was telecast last night in a giant "roadblock" between 10:50 p.m. and 11 p.m. EST on ABC, CBS, NBC, 89 cable networks, local stations in the top 70 markets and Spanish-language networks. But if you somehow neglected to watch TV during those 10 minutes, you can see a full five minutes of preview footage over at Comcast or Fancast. Intrusive, overbearing ad blitzes not doing it for you? No worries. They've already got their fictional campaign going on over at IHC: The Institute for Human Continuity, where you can vote for the leader of the world after 2012 and register for the survival lottery. Or you can check out the Farewell Atlantis site for Jackson Curtis's (John Cusack's) novel. Or ThisIsTheEnd.com, the blog of character Charlie Frost (Woody Harrelson). Every one of them has a YouTube channel, and you can follow them on Twitter. There are so many sites, I can't cover them in 200 words. It's like they decided to try every marketing technique simultaneously, and in the next few months it will only get worse. The apocalypse can't come soon enough. |
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Published on October 2, 2009 | Permalink
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'Cleveland Show' ads are man-child's dream
Seth MacFarlane has made a career out of capturing the divided attention of the coveted man-child demographic. His latest offering, The Cleveland Show, is a spin-off of Family Guy that stars the Griffins' neighbor Cleveland Brown and his family. The show starts when the Clevelands move from Quahog, R.I., to Stoolbend, Va., so Fox started its advertising campaign by wrapping three 16-foot moving vans with the Cleveland Show logo and slogan ("Honk if you enjoy having relations") and deploying them to those veritable hotbeds of man-child activity: college campuses. Street teams dressed in mover jumpsuits also passed out sweet Cleveland Brown mustaches in an effort Fox insists was "an equal-opportunity giveaway." Hey, I know I would line up for a free porn-star mustache. Fox must have done something right, because Sunday's Cleveland premiere drew the highest ratings for any new show this season among adults 18-49, and an impressive 22 percent of all men 18-34 watching TV at the time. That'll have Seth MacFarlane giggity-gooing all the way to the bank. —Posted by Rebecca Cullers Previously on AdFreak: |
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Published on September 30, 2009 | Permalink
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Hot Pockets only yearning to be eaten freely
You always knew it was wrong to eat a Hot Pocket. That massive injection of hot meat and cheese, known to function like a bowl of Colon Blow, just couldn't be right. But the brand's new "Eat freely" campaign shows the real reason Hot Pockets lovers are shunned is because they don't eat at a table. I think it's an excellent angle. If you're the sort of person who's inclined to eat Hot Pockets, you don't want people preaching about chairs, tables or your soaring cholesterol. You just want to be free: free to enjoy that molten processed cheese anytime you like. I envy these free eaters, unconfined by plates, knives or tight clothing. Free eaters even refuse to be confined by laws: EatFreely.org has a list of at least six real food-related laws that Hot Pockets would like to strike from the books. But the real reason to like the campaign is that they dropped the dojo gong and brought back the jingle at the end. Sing it with me now: Hot Pockets! —Posted by Rebecca Cullers
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Published on September 24, 2009 | Permalink
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Diet Dr Pepper guy just wants you to believe
Since the invention of diet soda, advertisers have tried hard to convince consumers that it tastes just as good without the 10 tablespoons of sugar. The latest to try is Diet Dr Pepper, courtesy of Deutsch, whose whimsical effort harkens back to childhood Claymation specials, which, as you may know by now, normally scare the bejesus out of me. But despite the moving clay, this commercial isn't that frightening, with the notable exception of one trippy part when the Easter Bunny starts shouting out flavors, like he just downed a bag of Jelly Bellys. The spot is actually kinda cute, with all the holiday icons along with Bigfoot and the Tooth Fairy in a therapy group called "I Exist," whining about how no one believes in them. When the Diet Dr Pepper guy shares that he wants people to believe in a good diet soda, they all laugh at him. Of course, remember how heartbroken you were when you found about Santa? You might as well prepare for a similar disappointment if you think diet soda will ever taste like regular. —Posted by Rebecca Cullers See also: |
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Published on September 22, 2009 | Permalink
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Movie's hoax campaign fools German media
With the 10th anniversary of The Blair Witch Project, it's only natural that another set of filmmakers should honor the occasion by orchestrating an elaborate Internet hoax to piss off their potential viewers. The makers of Short Cut to Hollywood, a satirical movie due out in German theatres later this month, fooled Germany's wire service into reporting on a fake suicide bombing in California allegedly perpetrated by German rappers called (get this) the Berlin Boys. They set up a Web site for a fake California city called Bluewater, and a site and Wikipedia entry for a fake TV station, k-VPK 7 News. A hysterical "reporter" from the fake TV station calling himself Rainer Petersen contacted German newsrooms and reported the fake suicide attack. Then, Germany's DPA news service put the story on its newswire. Within 30 minutes, they realized their mistake and took it down, but it was already too late. Later, a press release announced the trick, leaving the German media upset and talking about the massive cojones possessed by Jan Henrik Stahlberg, the writer throught to be behind it all. Of course, just like Blair Witch, I'm sure the movie won't be nearly as entertaining as their little stunt. Via Wired. —Posted by Rebecca Cullers |
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Published on September 14, 2009 | Permalink
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If only this boob-tattoo game weren't so fun
Just when I got my panties unbunched from Electronic Arts putting a bounty on booth babes at E3, along comes this "Dirty Tats" site for the Codemasters game Dirt 2. Yes, it lets you tattoo some ginormous digital boobs. I don't think I need to point out that this has nothing to do with Dirt 2, which is a car-racing game. Dirt 2 itself is rated T for teens, but you have to be over 19 to play the advergame. Now, here's the part of the post where I should get upset, but the thing is: The advergame is actually a lot of fun. It works similarly to the tat creator for Rock Band, and the sound bites are hilarious, particularly when the woman starts to insult you if you don't tattoo her instantly ("I'm waiting!" "And you win races?"). There's a lot of sass mixed in with the purring come-ons like, "That's just the right size!" and "I like the personal touch." If you try to go off her chest, she snaps: "What's wrong? They're not big enough for you?" And if you turn off her voice, she gets seriously pissed. All in all, I have to say it's a fantastic execution. Now, if only we could do something about all that misogyny. |
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Published on September 11, 2009 | Permalink
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Live-action 'Halo' trailer delivers ass-kicking
Last year, when Blizzard came out with its Lich King expansion, I pointed out that video games now need two trailers—one to capture the essence of the experience, and one to show the actual gameplay. Bungie Software and Microsoft have been releasing gameplay trailers for the Halo 3: Orbital Drop Ship Troopers prequel at the conventions (here's E3's) throughout the year, but now that ODST is dropping on Sept. 22, they've released the cinematic live-action trailer above, which truly brings the fiction of ODST into reality. The trailer, courtesy of T.A.G. in San Francisco, comes complete with a timeless musical selection, multinational story line (it gets a little tiresome when only Americans kick ass) and impressive attention to detail, like authentic Halo assault rifles in the 21-gun salute (yes, I noticed). Once you've watched it through, you'll feel like you just mainlined gamer crack, and you'll understand why fans have already started calling for a Halo movie (there'll supposedly be one in 2012). —Posted by Rebecca Cullers |
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Published on September 9, 2009 | Permalink
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Herbal Essences gets high on stoner chicks
After years of insanely successful Herbal Essences ads where they treated the shampoo like it was some kind of orgasm sauce, Clairol has begun a new campaign with the tagline, "Someone's been doing the Herbal." That's right: They've slipped seamlessly from sex to drugs. The spot above touts the Tousle Me Softly line, part of an extensive new product lineup with redesigned bottles, and shows a chick who magically turns into a rock star thanks to her softly tousled hair. At the end, she bounces next to enormous text that shouts, "Someone's been doing the Herbal!" Which makes it sound a bit like they're saying she must be on drugs if she thinks her hair is rock-star hair. It's hard to imagine anyone outside the stoner-chick crowd will find "doing the herbal" a stronger appeal than "orgasm in a bottle." Then again, lady stoners are a vastly underserved demographic. And it's not like Herbal Essences was ever concerned about negative press from the orgasm campaign, so any backlash from anti-drug moms won't change anything. So congrats, HE, for putting the addiction back in shampoo. See also: |
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Published on August 25, 2009 | Permalink
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Women love great, confusing NuvaRing ads
It's sad when you have to run a commercial talking about how great your previous commercial was, only to clarify the earlier ad because obviously no one could figure out what you were selling. In NuvaRing's latest, a hired group of friends does exactly that: They discuss how much they love NuvaRing commercials, and then explain what exactly a "NuvaRing" is. Well, they sort of explain it. "Don't you have to … put it in ..." the ditzy one asks, clearly too skittish to say "vagina" or even "vajayjay." "For me, it's easy!" says another woman, which I assume means, "Yes." Then they flip back to the previous commercial, which explains the risks. I don't want it to seem like I'm against sticking things in vaginas, but isn't the whole topic awkward enough without the actors acting like it's too awkward to even say the word? Can't we just skip that part, along with the rest of the stuff they're not telling us (e.g., that it can slip out when having sex, pulling out a tampon or straining during a bowel movement)? Just please bring back the first ad with the synchronized swimmers and the horrible jingle, and we'll never speak of this again. See also: |
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Published on August 24, 2009 | Permalink
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CBS embeds 40-minute video ad inside 'EW'
CBS and Pepsi Max are embedding a video player in a print ad for the fall-TV-preview issue of Entertainment Weekly in September. That's right, it's a TV commercial inside a magazine. And it's a 40-minute commercial, consisting of clips from shows on CBS's fall schedule. They're calling it "the first-ever VIP (video-in-print) promotion." Opening the page pulls a little mechanism that causes the commercial to start after a five-second loading delay. Which gives you exactly enough time to think, "What the heck is with that tiny screen?" The video device is a quarter-inch thick and seen through a die cut that conceals a larger circuit board. The whole effect is considerably more impressive than the e-ink cover of Esquire last year. Of course, due to the high cost, only a small number of issues in New York and Los Angeles will carry the ad. As a stunt, it's extremely effective. As a new form of media, it's dead out of the water without some more interactivity. It's too bad it can't respond to its environment and work together with an out-of-home campaign. But the future is coming. This is just one small step for media technology, but one giant leap toward my dream of auto-updating periodicals that can respond to nearby ads. |
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Published on August 20, 2009 | Permalink
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PETA loves animals, isn't so fond of women
PETA may love animals, but they don't have much respect for women. It's always been surprising to me how PETA seems to get a pass on caging women, forcing them to fellate vegetables and veggie dogs, and attaching them to billboards in their underwear—stuff that would be decried by feminists if it were organized by a brand like Axe. Well, they might have finally crossed the line. A new billboard in Florida that shows an obese woman with the phrase, "Save the whales. Lose the blubber: Go vegetarian," has been drawing a lot of fire. (While most people are cool with the objectification of hot naked chicks, they apparently draw the line at making fun of fat people.) PETA defends the ad, saying in a press release, "Trying to hide your thunder thighs and balloon belly is no day at the beach," and pointing out that vegetarians are, on average, lighter than meat eaters. I find it interesting that in light of the new billboard, a lot of people seem to be waking up to how sizeist and sexist PETA has been toward women in the past. Check out The Onion's amusing take and the public shaming happening on Twitter. Will this end their divisive, shockvertising ways? I doubt it. I hear that vegetarians are also, on average, more shameless than meat eaters. |
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Published on August 18, 2009 | Permalink
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Zombie milkmen gotta have their Corn Pops
Earlier this year, Kellogg's Corn Pops served up a triple-bypass of ads from Leo Burnett that defied the old-school notion that elements within a campaign should somehow be related. We got a full-scale, costumed high-school musical, a Japanese monster-movie riff, and the rainbow dreams of a Komodo dragon. The ads had me confused but paying attention. Now, with the beautiful stop-motion spoof-horror masterpiece above, titled "The Spooning," I finally understand: Singing zombie milkmen are the true horsemen of the apocalypse. I also understand that Corn Pops is trying to circumvent short attention spans by not repeating themselves. Instead of taking the easy out with outright non sequiturs, they're trying to tell stories that are ostensibly about the need to have one's Pops. A different cut of "The Spooning," with full Pop nudity, and an educational video spoof called "Harvest" can be seen in the video section of the Waveplant Studios site (they did the music). See also: |
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Published on August 17, 2009 | Permalink
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Butterfinger is laughing with you, not at you
Nestlé's Butterfinger has found out something interesting about its young-adult target demo: that they love clever, irreverent humor! I had always thought that was universal, but what do I know? How does one market to people who like humor—besides, you know, the way the rest of the world does (i.e., by making funny commercials)? Well, the candy bar is sponsoring Yahoo!'s comedy network, has launched a humorous video contest (which needs more submissions), and now, through a deal with Levity Entertainment Group, is playing a three-minute Butterfinger sketch video before all shows at 28 Improv and Funny Bone clubs nationwide. So, they're appealing to people who like comedy by advertising in comedy clubs. It's so obvious, it might just be brilliant! Or maybe they're actually visiting the clubs to learn a little more about comedy themselves. Judging by the recent TV spot posted above, they could use a little help. |
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Published on August 14, 2009 | Permalink
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Trident gum leaves dentist, finds happiness
Trident may be the gum recommended by four out of five dentists, but lately it's been making a much softer sell—that it's just "A little piece of happy." What exactly do they mean by that? It's tempting to characterize the commercials, from JWT New York, as oddvertising in league with Skittles and Starburst, but they're really more magical realism with a touch of sweetness (reminiscent of the Skittles stuff from the mid-'90s). In the ad above, a flower grows an extra petal for a little girl to pluck. In the spot below, an old dude inflates. See three more ads here—there's one with a coin-operated spaceship ride that comes to life and two random animated spots involving goats and a cat. I'm rather conflicted about the campaign. I think the ads are cute, but they could be for anything. Then again, watching that stupid squirrel bite the dentist in the nuts six times an hour made me want to stick gum wads in my eyes. So, in a way, this new work did actually bring me a little piece of happy. See also: |
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Published on August 6, 2009 | Permalink
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